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~isPartOf:"Legends in marketing"
~language:"ell"
~language:"eng"
~type:"book"
~type_genre:"Glossar enthalten"
~type_genre:"Sammelwerk"
~type_genre:"Sammlung"
~type_genre:"Statistics"
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Marketing
19
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9
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9
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9
Marketingmanagement
9
Paul E. Green
7
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51
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Sheth, Jagdish N.
44
Kotler, Philip
11
Wind, Yoram
11
Krishnan, Balaji C.
9
Monroe, Kent B.
8
Green, Paul E.
7
Zaltman, Gerald
7
Rao, Vithala R.
5
Andreasen, Alan R.
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Hauser, John R.
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Jain, Arun K.
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Malhotra, Naresh K.
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Varadarajan, Rajan
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Yadav, Manjit S.
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Ambler, Tim
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Arabie, Phipps
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Barwise, Patrick
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Bayus, Barry L.
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Della Bitta, Albert J.
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Deshpandé, Rohit
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Ding, Min
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Duparcq, Patrick J.
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Eshghi, Abdolreza
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Fletcher, Winston
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Legends in marketing
Premier reference source
616
An Elgar reference collection
410
Edward Elgar E-Book Archive
406
IMF country report
394
The international library of critical writings in economics
352
IMF staff country report
236
Handbooks in economics
172
SpringerLink / Bücher
164
Economic issues, problems and perspectives
159
Problems of economic transition
151
International political economy series
144
Annals of operations research
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133
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129
Ph.D-afhandling / Økonomisk Institut, Københavns Universitet
129
Economic studies
128
Elgar original reference
120
An Elgar research collection
114
Lecture notes in economics and mathematical systems : LNEMS
110
Études et dossiers / Association Internationale pour l'Étude de l'Économie de l'Assurance
108
A National Bureau of Economic Research conference report
105
Lecture notes in business information processing : LNBIP
101
Contributions to economic analysis
100
Routledge studies in the history of economics
98
Umeå economic studies
97
United Nations publication
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Journal of business ethics : JOBE
91
Springer ebook collection / Palgrave Economics and Finance Collection 2000 - 2013
90
Tinbergen Institute research series
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Routledge studies in development economics
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Report / National Sample Survey Organisation, Ministry of Statistics & Programme Implementation, Government of India
85
Routledge studies in the modern world economy
84
Springer eBook Collection / Palgrave Economics & Finance Collection
84
ECON PhD dissertations
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Advances in logistics, operations, and management science (ALOMS) book series
81
Routledge frontiers of political economy
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Advances in business strategy and competitive advantage (ABSCA) book series
80
Business issues, competition and entrepreneurship
79
OECD proceedings
78
Emerald insight
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ECONIS (ZBW)
53
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1
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
Saved in:
2
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
3
Marketing management
Zaltman, Gerald
;
Maclnnis, Deborah J.
;
Smith, Daniel C.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900063
Saved in:
4
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
5
Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
Saved in:
6
Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Venkatesh, Alladi
;
Hirschman, …
-
2018
Persistent link: https://www.econbiz.de/10011899977
Saved in:
7
Clustering and segmentation
Green, Paul E.
;
Moskowitz, Howard R.
;
Arabie, Phipps
; …
-
2017
Persistent link: https://www.econbiz.de/10011634248
Saved in:
8
Conjoint analysis: advanced methods
Green, Paul E.
;
Meyer, Robert J.
;
Rao, Vithala R.
; …
-
2017
Persistent link: https://www.econbiz.de/10011634286
Saved in:
9
Conjoint analysis: applications
Green, Paul E.
;
Hauser, John R.
;
Ding, Min
;
Moskowitz, …
-
2017
Persistent link: https://www.econbiz.de/10011634300
Saved in:
10
Conjoint analysis: the pioneering years
Green, Paul E.
;
Hauser, John R.
;
Rao, Vithala R.
-
2017
Persistent link: https://www.econbiz.de/10011634269
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