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~isPartOf:"Legends in marketing"
~language:"eng"
~language:"hun"
~language:"ita"
~subject:"EU-Mitgliedschaft"
~subject:"EU-Staaten"
~subject:"Economic history"
~subject:"Euro"
~subject:"Forecasting model"
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
~subject:"Paul E. Green"
~subject:"Share price"
~subject:"United Kingdom"
~subject:"Wechselkurs"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Collection of articles written by one author"
~type_genre:"Konferenzbeitrag"
~type_genre:"Konferenzschrift"
~type_genre:"Textbook"
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EU-Mitgliedschaft
EU-Staaten
Economic history
Euro
Forecasting model
Internationales Marketing
Konsumentenverhalten
Paul E. Green
Share price
United Kingdom
Wechselkurs
Marketing theory
18
Marketingtheorie
18
Marketing
10
Consumer behaviour
9
Marketing management
9
Marketingmanagement
9
Scientific method
6
Wirtschaftsgeschichte
6
Wissenschaftliche Methode
6
Gerald Zaltman
5
Scientists
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Theorie
5
Theory
5
Wissenschaftler
5
Conjoint analysis
4
Conjoint-Analyse
4
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4
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International marketing
3
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3
Marktforschung
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Relationship marketing
3
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2
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2
Fertigungsprogramm
2
Master production schedule
2
Multivariate Analyse
2
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2
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2
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2
USA
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24
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23
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23
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9
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1
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Sheth, Jagdish N.
24
Green, Paul E.
7
Zaltman, Gerald
6
Krishnan, Balaji C.
5
Wind, Yoram
5
Rao, Vithala R.
4
Hauser, John R.
2
Jain, Arun K.
2
Monroe, Kent B.
2
Moskowitz, Howard R.
2
Andreasen, Alan R.
1
Arabie, Phipps
1
Bagozzi, Richard P.
1
Barabba, Vincent P.
1
Bradlow, Eric T.
1
Carmone, Frank J.
1
Coulter, Robin A.
1
DeSarbo, Wayne
1
Deshpandé, Rohit
1
Ding, Min
1
Eshghi, Abdolreza
1
Hirschman, Elizabeth Caldwell
1
Huber, Joel
1
Jaworski, Bernard J.
1
Johnston, Wesley J.
1
Kahn, Barbara E.
1
Kohli, Ajay Kumar
1
Kotler, Philip
1
Krieger, Abba M.
1
Kukar-Kinney, Monika
1
LaTour, Kathryn A.
1
Lin, Nan
1
Lutz, Richard J.
1
Maclnnis, Deborah J.
1
Malhotra, Naresh K.
1
Meyer, Robert J.
1
Moorman, Christine
1
Ofir, Chezy
1
Olson, Jerry C.
1
Park, C. Whan
1
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Legends in marketing
Journal of business research : JBR
2,273
Journal of retailing and consumer services
1,960
Applied economics
1,875
International journal of forecasting
1,649
Intereconomics : review of European economic policy
1,558
Finance research letters
1,233
Applied economics letters
1,187
Journal of banking & finance
1,154
Economic modelling
1,079
Energy economics
1,059
Journal of common market studies : JCMS
1,050
Economics letters
1,035
Journal of international money and finance
984
International review of financial analysis
945
Journal of forecasting
933
Technological forecasting & social change : an international journal
810
International review of economics & finance : IREF
795
International journal of consumer studies
791
International journal of hospitality management
784
Applied financial economics
708
The economic journal : the journal of the Royal Economic Society
699
Management science : journal of the Institute for Operations Research and the Management Sciences
668
Psychology & marketing
666
Journal of financial economics
645
Journal of international financial markets, institutions & money
625
The journal of finance : the journal of the American Finance Association
611
European economic review : EER
599
Journal of consumer research : JCR ; an interdisciplinary bimonthly
585
The North American journal of economics and finance : a journal of financial economics studies
567
Pacific-Basin finance journal
561
Journal of empirical finance
516
Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
515
Regional studies
514
Research in international business and finance
507
The review of financial studies
502
The European journal of finance
500
European journal of operational research : EJOR
480
European research studies
464
Journal of risk and financial management : JRFM
452
European journal of marketing : EJM
446
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ECONIS (ZBW)
24
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1
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
Saved in:
2
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
3
Marketing management
Zaltman, Gerald
;
Maclnnis, Deborah J.
;
Smith, Daniel C.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900063
Saved in:
4
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
5
Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
Saved in:
6
Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Venkatesh, Alladi
;
Hirschman, …
-
2018
Persistent link: https://www.econbiz.de/10011899977
Saved in:
7
Clustering and segmentation
Green, Paul E.
;
Moskowitz, Howard R.
;
Arabie, Phipps
; …
-
2017
Persistent link: https://www.econbiz.de/10011634248
Saved in:
8
Conjoint analysis: advanced methods
Green, Paul E.
;
Meyer, Robert J.
;
Rao, Vithala R.
; …
-
2017
Persistent link: https://www.econbiz.de/10011634286
Saved in:
9
Conjoint analysis: applications
Green, Paul E.
;
Hauser, John R.
;
Ding, Min
;
Moskowitz, …
-
2017
Persistent link: https://www.econbiz.de/10011634300
Saved in:
10
Conjoint analysis: the pioneering years
Green, Paul E.
;
Hauser, John R.
;
Rao, Vithala R.
-
2017
Persistent link: https://www.econbiz.de/10011634269
Saved in:
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