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~isPartOf:"Legends in marketing"
~language:"eng"
~language:"lit"
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Marketing theory
18
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Marketing
10
Consumer behaviour
9
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9
Marketingmanagement
9
Paul E. Green
7
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Sheth, Jagdish N.
44
Wind, Yoram
10
Krishnan, Balaji C.
9
Monroe, Kent B.
8
Green, Paul E.
7
Zaltman, Gerald
6
Rao, Vithala R.
5
Hauser, John R.
2
Jain, Arun K.
2
Kotler, Philip
2
Malhotra, Naresh K.
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1
Arabie, Phipps
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Bagozzi, Richard P.
1
Barabba, Vincent P.
1
Bell, David R.
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Bradlow, Eric T.
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Carmone, Frank J.
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Day, George S.
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Kohli, Ajay Kumar
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Kukar-Kinney, Monika
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Legends in marketing
Always learning
174
PhD series / Copenhagen Business School
129
Dissertation Series CentER
128
Ph.D-afhandling / Økonomisk Institut, Københavns Universitet
127
Economic studies
121
The Addison-Wesley series in economics
105
Tinbergen Institute research series
88
Umeå economic studies
83
ECON PhD dissertations
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Springer texts in business and economics
76
Rød serie
70
Ekonomiska studier
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The McGraw-Hill/Irwin series in finance, insurance, and real estate
63
ERIM Ph. D. series research in management / Erasmus Institute of Management
62
PhD series / Department of Economics, University of Copenhagen
62
Economists of the twentieth century
61
Acta Universitatis Oeconomicae Helsingiensis / A
59
The Pearson series in economics
58
Research series / Universiteit van Amsterdam
53
Lund economic studies
49
Wiley finance series
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SpringerLink / Bücher
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Legends in consumer behavior
41
Springer eBook Collection
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The McGraw-Hill series economics
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Springer Texts in Business and Economics
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Research reports
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Ifo Beiträge zur Wirtschaftsforschung
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The McGraw-Hill/Irwin series in finance, insurance and real estate
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Økonomiske doktoravhandlinger
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McGraw-Hill/Irwin series in marketing
28
Wiley finance
26
Dissertation.de
23
The McGraw-Hill series in economics
23
Variorum collected studies series : CS
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A Chapman & Hall book
22
Ifo-Beiträge zur Wirtschaftsforschung
22
McGraw-Hill higher education
22
The Dryden Press series in economics
22
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ECONIS (ZBW)
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1
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
Saved in:
2
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
3
Marketing management
Zaltman, Gerald
;
Maclnnis, Deborah J.
;
Smith, Daniel C.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900063
Saved in:
4
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
5
Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
Saved in:
6
Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Venkatesh, Alladi
;
Hirschman, …
-
2018
Persistent link: https://www.econbiz.de/10011899977
Saved in:
7
Clustering and segmentation
Green, Paul E.
;
Moskowitz, Howard R.
;
Arabie, Phipps
; …
-
2017
Persistent link: https://www.econbiz.de/10011634248
Saved in:
8
Conjoint analysis: advanced methods
Green, Paul E.
;
Meyer, Robert J.
;
Rao, Vithala R.
; …
-
2017
Persistent link: https://www.econbiz.de/10011634286
Saved in:
9
Conjoint analysis: applications
Green, Paul E.
;
Hauser, John R.
;
Ding, Min
;
Moskowitz, …
-
2017
Persistent link: https://www.econbiz.de/10011634300
Saved in:
10
Conjoint analysis: the pioneering years
Green, Paul E.
;
Hauser, John R.
;
Rao, Vithala R.
-
2017
Persistent link: https://www.econbiz.de/10011634269
Saved in:
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