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~isPartOf:"Legends in marketing"
~language:"eng"
~person:"Gierl, Heribert"
~person:"Kreutzer, Ralf T."
~person:"Malhotra, Naresh K."
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Naresh K. Malhotra
8
Marketing theory
4
Marketingtheorie
4
International marketing
2
Internationales Marketing
2
Market research
2
Marketing
2
Marktforschung
2
Scientific method
2
Wissenschaftliche Methode
2
B-to-B-Marketing
1
Betriebswirtschaftsstudium
1
Business-to-business marketing
1
Computer-assisted marketing
1
Dienstleistungsmarketing
1
Einzelhandel
1
Ethics
1
Ethik
1
Gesundheitsmarketing
1
Graduate business education
1
Health care marketing
1
IT-gestütztes Marketing
1
Information technology
1
Informationstechnik
1
Marketing management
1
Marketingmanagement
1
Multivariate Analyse
1
Multivariate analysis
1
Paul E. Green
1
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Book / Working Paper
9
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Reprint
7
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English
Author
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Gierl, Heribert
Kreutzer, Ralf T.
Malhotra, Naresh K.
Sheth, Jagdish N.
65
Hunt, Shelby D.
11
Kotler, Philip
11
Kumar, V.
11
Wind, Yoram
9
Green, Paul E.
7
Krishnan, Balaji C.
7
Zaltman, Gerald
7
Grönroos, Christian
6
Rao, Vithala R.
5
Varadarajan, Rajan
3
Andreasen, Alan R.
2
Hauser, John R.
2
Jain, Arun K.
2
Moskowitz, Howard R.
2
Uslay, Can
2
Achrol, Ravi S.
1
Agarwal, James
1
Ambler, Tim
1
Arabie, Phipps
1
Arnett, Dennis B.
1
Bagozzi, Richard P.
1
Ballantyne, David
1
Barabba, Vincent P.
1
Barwise, Patrick
1
Bayus, Barry L.
1
Bell, David R.
1
Bello, Daniel C.
1
Blattberg, Robert C.
1
Bloom, Paul N.
1
Bradlow, Eric T.
1
Brodie, Roderick P.
1
Brown, James R.
1
Busch, Paul S.
1
Carmone, Frank J.
1
Citrin, Alka V.
1
Coughlan, Anne T.
1
Coulter, Robin A.
1
Czinkota, Michael R.
1
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Legends in marketing
Review of marketing research
16
International Marketing Review
8
Journal of business research : JBR
7
Marketing : ZFP ; journal of research and management
7
SAGE library in marketing
7
Arbeitspapier / Institut für Marketing, Universität Mannheim
4
Review of Marketing Research Ser.
4
Der Markt : international journal of marketing
3
Fundamentals of marketing research ; Vol. 1
3
Journal of business-to-business marketing
3
SpringerLink / Bücher
3
Transfer : Zeitschrift für Kommunikation und Markenmanagement
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2
Emerald insight
2
Fundamentals of marketing research ; Vol. 6
2
Journal of international consumer marketing
2
Journal of marketing research : JMR
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
Psychology & marketing
2
Research and the development of pedagogical materials : working papers
2
Springer eBook Collection / Business and Economics
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
AMS review : official publication of the Academy of Marketing Science
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Always learning
1
Bridging the gap between advertising academia and practice
1
Business Guides on the Go
1
Cutting edge international research
1
European Journal of Marketing
1
European journal of marketing : EJM
1
Fundamentals of marketing research ; Vol. 4
1
Globalism and regional economy
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
International Journal of Bank Marketing
1
International Journal of Quality & Reliability Management
1
International advertising and communication : current insights and empirical findings
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
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ECONIS (ZBW)
9
Showing
1
-
9
of
9
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articles prioritized
date (newest first)
date (oldest first)
1
Marketing
management and policy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299919
Saved in:
2
Management information systems, technology, and
marketing
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009301066
Saved in:
3
Ethics, quality of life, and pedagogy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009301069
Saved in:
4
Marketing
research
Green, Paul E.
;
Malhotra, Naresh K.
-
2017
Persistent link: https://www.econbiz.de/10011634312
Saved in:
5
International and cross-cultural
marketing
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299916
Saved in:
6
Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299967
Saved in:
7
Marketing
of services : retailing and health care
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299913
Saved in:
8
Research methodology : research design and data analysis
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299963
Saved in:
9
Legends in
marketing
: Naresh K. Malhotra
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009300114
Saved in:
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