//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Legends in marketing"
~person:"Belz, Christian"
~person:"Malhotra, Naresh K."
~person:"Sheth, Jagdish N."
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Business-to-business marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Business-to-business marketing
Marketing theory
40
Marketingtheorie
40
Marketing management
17
Marketingmanagement
17
Marketing
12
Relationship marketing
11
Naresh K. Malhotra
8
Paul E. Green
7
Economic history
6
International marketing
6
Internationales Marketing
6
Scientific method
6
Wirtschaftsgeschichte
6
Wissenschaftliche Methode
6
Consumer behaviour
5
Gerald Zaltman
5
Konsumentenverhalten
5
Scientists
5
Wissenschaftler
5
B-to-B-Marketing
4
Conjoint analysis
4
Conjoint-Analyse
4
Einzelhandel
4
Market research
4
Market segmentation
4
Marktforschung
4
Marktsegmentierung
4
Retail trade
4
Dienstleistungsmarketing
3
Multivariate Analyse
3
Multivariate analysis
3
Services marketing
3
Business ethics
2
Competitive advantage
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Resource-based view
2
Ressourcenorientierter Ansatz
2
more ...
less ...
Type of publication
All
Book / Working Paper
14
Type of publication (narrower categories)
All
Festschrift
7
Collection of articles written by one author
5
Sammlung
5
Collection of articles of several authors
4
Sammelwerk
4
Reprint
2
Mehrbändiges Werk
1
Multi-volume publication
1
more ...
less ...
Language
All
English
14
Author
All
Belz, Christian
Malhotra, Naresh K.
Sheth, Jagdish N.
Kumar, V.
7
Krishnan, Balaji C.
2
Ballantyne, David
1
Grewal, Dhruv
1
Grewal, Rajdeep
1
Grönroos, Christian
1
Hunt, Shelby D.
1
Kopalle, Praveen K.
1
Levy, Michael
1
Monroe, Kent B.
1
Morgan, Robert M.
1
Parvatiyar, Atul
1
Shah, Denish
1
Sharma, Arun
1
Srinivasan, Raji
1
Thomas, Robert J.
1
Uslay, Can
1
Venkatesan, Rajkumar
1
Wind, Yoram
1
more ...
less ...
Published in...
All
Legends in marketing
Industrial marketing management : the international journal for industrial and high-tech firms
5
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
5
Journal of business research : JBR
4
Journal of business-to-business marketing
3
Handbook of relationship marketing
2
Harvard-Business-Manager : das Wissen der Besten
2
Journal of international consumer marketing
2
Psychology & marketing
2
SpringerLink / Bücher
2
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Berichte und Materialien aus dem Forschungsinstitut für Absatz und Handel an der Hochschule St. Gallen für Wirtschafts-, Rechts- und Sozialwissenschaften
1
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
Enterprise-Integration : auf dem Weg zum kollaborativen Unternehmen
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Fachkompetenz
1
Führung von Vertriebsorganisationen : Strategie - Koordination - Umsetzung
1
Handbook of global supply chain management
1
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
1
Internationalisierung von Dienstleistungen : Forum Dienstleistungsmanagement
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing strategy collection
1
Redline Wirtschaft
1
Research and the development of pedagogical materials : working papers
1
Review of marketing research
1
Schriften zu Dialogmarketing 'revisited'
1
Springer eBook Collection / Business and Economics
1
The journal of services marketing
1
Thexis / Fachbericht für Marketing
1
Vertrieb : Verkäufer führen - Umsatz machen
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing
management and policy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299919
Saved in:
2
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
3
Organizational buying behavior
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337123
Saved in:
4
Marketing
strategy: customer
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204930
Saved in:
5
Marketing
strategy: firm
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204931
Saved in:
6
Organizational buyer behavior
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969790
Saved in:
7
Legends in
marketing
: V. Kumar
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010201420
Saved in:
8
Customer relationship management
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204928
Saved in:
9
Retailing: store and customer level
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204936
Saved in:
10
Retailing: market and firm level
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204939
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->