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~isPartOf:"Legends in marketing"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Collection of articles written by one author"
~type_genre:"Konferenzbeitrag"
~type_genre:"Konferenzschrift"
~type_genre:"Textbook"
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Marketing theory
18
Marketingtheorie
18
Marketing
10
Consumer behaviour
9
Konsumentenverhalten
9
Marketing management
9
Marketingmanagement
9
Paul E. Green
7
Economic history
6
Scientific method
6
Wirtschaftsgeschichte
6
Wissenschaftliche Methode
6
Gerald Zaltman
5
Scientists
5
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5
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5
Conjoint analysis
4
Conjoint-Analyse
4
Market segmentation
4
Marktsegmentierung
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3
International marketing
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Internationales Marketing
3
Market research
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Marktforschung
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Preismanagement
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Business-to-business marketing
2
Fertigungsprogramm
2
Master production schedule
2
Multivariate Analyse
2
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2
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2
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2
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2
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44
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Article
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51
Sammelwerk
51
Sammlung
44
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19
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18
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7
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7
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English
44
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Sheth, Jagdish N.
44
Wind, Yoram
10
Krishnan, Balaji C.
9
Monroe, Kent B.
8
Green, Paul E.
7
Zaltman, Gerald
6
Rao, Vithala R.
5
Hauser, John R.
2
Jain, Arun K.
2
Kotler, Philip
2
Malhotra, Naresh K.
2
Moskowitz, Howard R.
2
Yadav, Manjit S.
2
Andreasen, Alan R.
1
Arabie, Phipps
1
Bagozzi, Richard P.
1
Barabba, Vincent P.
1
Bell, David R.
1
Bradlow, Eric T.
1
Carmone, Frank J.
1
Coulter, Robin A.
1
Day, George S.
1
DeSarbo, Wayne
1
Della Bitta, Albert J.
1
Deshpandé, Rohit
1
Ding, Min
1
Eshghi, Abdolreza
1
Grewal, Dhruv
1
Grönroos, Christian
1
Hirschman, Elizabeth Caldwell
1
Huber, Joel
1
Hunt, Shelby D.
1
Jaworski, Bernard J.
1
Johnston, Wesley J.
1
Kahn, Barbara E.
1
Kohli, Ajay Kumar
1
Krieger, Abba M.
1
Kukar-Kinney, Monika
1
Kumar, V.
1
LaTour, Kathryn A.
1
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Legends in marketing
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
15,660
Wirtschaftsdienst
12,174
Economics letters
11,518
European journal of operational research : EJOR
10,291
Applied economics
9,625
Der Betrieb
9,472
Journal of business research : JBR
8,370
International journal of production research
6,529
The American economic review
6,425
Applied economics letters
6,303
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
5,955
Energy economics
5,932
Technological forecasting & social change : an international journal
5,932
Journal of economic behavior & organization : JEBO
5,809
Journal of banking & finance
5,677
Economic modelling
5,535
Intereconomics : review of European economic policy
5,416
Ifo-Schnelldienst
5,298
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
5,266
International journal of production economics
4,872
Management science : journal of the Institute for Operations Research and the Management Sciences
4,869
Journal of business ethics : JOBE
4,631
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
4,578
Intereconomics
4,469
Finance research letters
4,310
Die Bank
4,118
European economic review : EER
4,079
Computers & operations research : and their applications to problems of world concern ; an international journal
4,036
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
4,021
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
3,966
Journal of econometrics
3,893
Journal of economic dynamics & control
3,870
Journal of economic theory
3,862
American journal of agricultural economics
3,846
Journal of public economics
3,750
The economic journal : the journal of the Royal Economic Society
3,556
Research policy : policy, management and economic studies of science, technology and innovation
3,484
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
3,406
Games and economic behavior
3,374
Harvard-Business-Manager : das Wissen der Besten
3,374
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ECONIS (ZBW)
44
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1
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
Saved in:
2
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
3
Marketing management
Zaltman, Gerald
;
Maclnnis, Deborah J.
;
Smith, Daniel C.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900063
Saved in:
4
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
5
Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
Saved in:
6
Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Venkatesh, Alladi
;
Hirschman, …
-
2018
Persistent link: https://www.econbiz.de/10011899977
Saved in:
7
Clustering and segmentation
Green, Paul E.
;
Moskowitz, Howard R.
;
Arabie, Phipps
; …
-
2017
Persistent link: https://www.econbiz.de/10011634248
Saved in:
8
Conjoint analysis: advanced methods
Green, Paul E.
;
Meyer, Robert J.
;
Rao, Vithala R.
; …
-
2017
Persistent link: https://www.econbiz.de/10011634286
Saved in:
9
Conjoint analysis: applications
Green, Paul E.
;
Hauser, John R.
;
Ding, Min
;
Moskowitz, …
-
2017
Persistent link: https://www.econbiz.de/10011634300
Saved in:
10
Conjoint analysis: the pioneering years
Green, Paul E.
;
Hauser, John R.
;
Rao, Vithala R.
-
2017
Persistent link: https://www.econbiz.de/10011634269
Saved in:
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