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Market segmentation
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Marketingmanagement
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Marktsegmentierung
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Scientific method
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Wind, Yoram
11
Sheth, Jagdish N.
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Jain, Arun K.
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Arabie, Phipps
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Bell, David R.
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Carmone, Frank J.
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Day, George S.
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Green, Paul E.
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Kahn, Barbara E.
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Kotler, Philip
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Mahajan, Vijay
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Moskowitz, Howard R.
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Rao, Vithala R.
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Reibstein, David J.
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Legends in marketing
Journal of advertising research
4
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
4
The network challenge : strategy, profit, and risk in an interlinked world
2
Addison-Wesley series in marketing
1
California management review
1
Continuing to broaden the marketing concept : making the world a better place
1
Does marketing need reform? : fresh perspectives on the future
1
Editor's series in marketing
1
Effects of globalization on the firm
1
Evolution of innovation management : trends in an international context
1
Financial times handbook of management
1
Innovation diffusion models of new product acceptance
1
International marketing ; Vol. 1
1
International marketing ; Vol. IV
1
International series in quantitative marketing : ISQM
1
Journal of the Academy of Marketing Science
1
Long range planning : LRP ; international journal of strategic management
1
Marketing research : a magazine of management and applications
1
Prentice-Hall foundations of marketing series
1
Prentice-Hall international series in management
1
Quantitative marketing techniques and analyses
1
Relational and functional integration
1
Review of marketing research
1
Technological forecasting & social change : an international journal
1
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
1
The digital breakthrough
1
The impact of theory on representations of the consumer and the marketing organisation
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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Clustering and segmentation
Green, Paul E.
;
Moskowitz, Howard R.
;
Arabie, Phipps
; …
-
2017
Persistent link: https://www.econbiz.de/10011634248
Saved in:
2
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
3
The future of marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337116
Saved in:
4
Marketing research and modeling
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337117
Saved in:
5
Global marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
Saved in:
6
Market segmentation
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337119
Saved in:
7
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
8
Product and new product management
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337121
Saved in:
9
Consumer behavior
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337122
Saved in:
10
Organizational buying behavior
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337123
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