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~isPartOf:"Lehrbuch"
~isPartOf:"Marketing intelligence & planning"
~subject:"Internet marketing"
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Internet marketing
Online-Marketing
64
Electronic Commerce
58
Consumer behaviour
53
Konsumentenverhalten
53
E-commerce
50
Social Web
48
Social web
48
Online retailing
41
Online-Handel
41
Beziehungsmarketing
29
Relationship marketing
29
Internet
25
Brand management
24
Markenführung
24
Deutschland
22
Germany
22
Theorie
21
Theory
21
Brand image
15
Markenimage
15
Social media
13
Advertising effects
11
Brand
11
Management
11
Markenartikel
11
Werbewirkung
11
Erfolgsfaktor
10
Marketing management
10
Marketingmanagement
10
Success factor
10
Digitalisierung
9
Marketing
9
Customer satisfaction
8
Digitization
8
Distribution channel
8
Electronic Banking
8
Electronic banking
8
Information technology
8
Informationstechnik
8
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Undetermined
43
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Article
46
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18
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46
Aufsatz in Zeitschrift
46
Lehrbuch
16
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13
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2
Collection of articles of several authors
2
Sammelwerk
2
Bibliografie enthalten
1
Bibliography included
1
Case study
1
Fallstudie
1
Glossar enthalten
1
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1
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Language
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English
47
German
17
Author
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Kollmann, Tobias
7
Kreutzer, Ralf T.
5
Blind, Julia
3
Olbrich, Rainer
3
Grace, Debra
2
Holsing, Christian
2
Omkar Dastane
2
Schultz, Carsten D.
2
Shao, Wei
2
Stumpfrock, Rebekka
2
Ahmed, Riaz Uddin
1
Aini Aman
1
Alwi, Sharifah
1
Bal, Anjali
1
Ballantine, Paul W.
1
Bartsch, Silke
1
Boateng, Henry
1
Bogoevska-Gavrilova, Irena
1
Brito, Eliane Pereira Zamith
1
Casidy, Riza
1
Cawsey, Timothy
1
Chauhan, Abhishek
1
Ciunova-Shuleska, Anita
1
Cooper, Tony
1
D'Souza, Clare M.
1
Darlin Apasrawirote
1
Deans, Kenneth R.
1
Dimitriadis, Sergios
1
Dobele, Angela
1
Driesener, Carl Barrie
1
Esfidani, Mohammad Rahim
1
Eshghi, Abdolreza
1
Eugene Cheng-xi Aw
1
Fernandez, Dahlia
1
Fernando, Angeline Gautami
1
France, Cassandra
1
Gaur, Sanjaya Singh
1
Gvozdanovic, Igor
1
Göbel, Fabian
1
Habibi, Fatemeh
1
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Institution
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Springer Fachmedien Wiesbaden
4
Springer Gabler <Firma>
2
Springer-Verlag GmbH
2
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Lehrbuch
Marketing intelligence & planning
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
183
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
International journal of advertising : the review of marketing communications
117
Journal of advertising research
114
Journal of marketing communications
112
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
SpringerLink / Bücher
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
78
Tourism management : research, policies, practice
77
Journal of promotion management : innovations in planning and applied research
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Springer eBook Collection
64
Cogent business & management
61
Journal of management information systems : JMIS
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Psychology & marketing
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of marketing
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
International journal of contemporary hospitality management
46
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
45
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ECONIS (ZBW)
64
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1
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10
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64
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1
Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
Saved in:
2
From pandemic to Prada : examining online luxury-brand self-narratives
Sharma, Yukti
;
Silal, Prakrit
;
Kumar, Jitender
;
Singh, …
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 527-541
Persistent link: https://www.econbiz.de/10013393477
Saved in:
3
Channel integration in grocery retailers via mobile applications
Yen, Yung-Shen
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 427-441
Persistent link: https://www.econbiz.de/10014313029
Saved in:
4
Virtual reality in digital marketing : research agenda based on bibliometric reflection
Zaki, Hafizah Omar
;
Fernandez, Dahlia
;
Omkar Dastane
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 505-524
Persistent link: https://www.econbiz.de/10014313040
Saved in:
5
How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay
;
Lim, Weng Marc
;
Kaur, Simran
;
Soh, Kimberly
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
Saved in:
6
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
7
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
8
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
9
Understanding destination evangelism : a social media viewpoint
Sharma, Purvendu
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 72-88
Persistent link: https://www.econbiz.de/10013172907
Saved in:
10
Social media marketing, shoppers' store love and loyalty
Ahmed, Riaz Uddin
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 153-168
Persistent link: https://www.econbiz.de/10013172915
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