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~isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
~isPartOf:"Zeszyty naukowe"
~source:"econis"
~type_genre:"Bibliografie"
~type_genre:"Collection of articles of several authors"
~type_genre:"Working Paper"
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Search: subject:"Marketingtheorie"
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Marketing theory
7
Marketingtheorie
7
Brand management
4
Markenführung
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3
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Marketing
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Marketing management
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Psychology of advertising
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
Zeszyty naukowe
Legends in marketing
17
ERIM report series research in management
14
SAGE library in marketing
14
Faculty & research / Insead : working paper series
8
Working paper / European Institute for Advanced Studies in Management
8
Journal of marketing management : MM
7
Developments in marketing science: proceedings of the Academy of Marketing Science
6
Meddelanden från Svenska Handelshögskolan
5
Proceedings series / American Marketing Association
5
AMA educators' proceedings
4
Journal of historical research in marketing
4
Marketing intelligence & planning
4
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Universität Duisburg - Gesamthochschule
3
Research and the development of pedagogical materials : working papers
3
SAGE library of marketing
3
Working papers / Harvard Business School, Division of Research
3
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
2
Berliner Reihe zum Marketing : Arbeitspapiere
2
Developments in marketing science: Proceedings of the Academy of Marketing Science
2
Discussion paper / Tinbergen Institute
2
Duisburger Arbeitspapiere zum Marketing
2
Edward Elgar E-Book Archive
2
Elgar original reference
2
European journal of marketing : EJM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International series in operations research & management science
2
Journal of financial services marketing : JFSM
2
Journal of macromarketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of the Academy of Marketing Science
2
Management working paper
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Marketing theory
2
Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
2
Research papers on marketing strategy
2
The international library of critical writings on business and management
2
The journal of business & industrial marketing
2
Working paper / Indian Institute of Management, Ahmedabad
2
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ECONIS (ZBW)
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1
Konzeptualisierung von Marken-Authentizität
Burmann, Christoph
;
Schallehn, Mike
-
2010
Persistent link: https://www.econbiz.de/10009665193
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2
Stand der Forschung zu Marke-Kunden-Beziehungen
Burmann, Christoph
;
Wenske, Verena
-
2007
Persistent link: https://www.econbiz.de/10009665211
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3
Innengerichtetes identitätsbasiertes Markenmanagement : State-of-the-Art und Forschungsbedarf
Burmann, Christoph
;
Zeplin, Sabrina
-
2004
Persistent link: https://www.econbiz.de/10002195811
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4
Komunikacja rynkowa : strategie i instrumenty
Pilarczyk, Bogna
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009535388
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5
Relevanz der Markenherkunft für die internetbasierte Markenführung
Blinda, Lars
-
2003
Persistent link: https://www.econbiz.de/10002195740
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6
Komunikacja rynkowa : skuteczne, narzędzia i obszary zastosowania
Pilarczyk, Bogna
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10008648927
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7
Komunikacja rynkowa : ewolucja, wyzwania, szanse
Pilarczyk, Bogna
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10008648928
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