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~isPartOf:"Management information systems : mis quarterly"
~source:"econis"
~subject:"Advertising effects"
~subject:"E-commerce"
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Search: subject_exact:"Virales Marketing"
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Advertising effects
E-commerce
Viral marketing
15
Virales Marketing
15
Social Web
10
Social web
10
Consumer behaviour
8
Internet marketing
8
Konsumentenverhalten
8
Online-Marketing
8
Electronic Commerce
5
Online retailing
5
Online-Handel
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social media
5
word-of-mouth
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Produktinformation
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electronic commerce
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online reviews
2
online word-of-mouth
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Airline
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Beschwerdemanagement
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Beziehungsmarketing
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Complaint management
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Corporate disclosure
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Dienstleistungsqualität
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Agarwal, Ritu
1
Bond, Samuel D.
1
Gao, Guodong
1
Greenwood, Brad N.
1
Hu, Nan
1
Hu, Yu Jeffrey
1
McCullough, Jeffrey S.
1
Oestreicher-Singer, Gal
1
Pavlou, Paul A.
1
Shen, Wenqi
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Ulmer, Jackie Rees
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Yin, Dezhi
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Zalmanson, Lior
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Management information systems : mis quarterly
Journal of business research : JBR
23
Journal of retailing and consumer services
20
Journal of management information systems : JMIS
16
Information systems research : ISR
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
International journal of internet marketing and advertising : IJIMA
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
International journal of electronic marketing and retailing : IJEMR
12
Journal of marketing communications
12
Electronic commerce research
11
International journal of hospitality management
11
Journal of promotion management : innovations in planning and applied research
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of advertising research
10
Journal of electronic commerce research : JECR
10
International journal of advertising : the quarterly review of marketing communications
7
International journal of advertising : the review of marketing communications
7
Journal of internet commerce
7
Journal of travel and tourism marketing
7
Psychology & marketing
7
European journal of marketing : EJM
6
International journal of consumer studies
6
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Tourism management : research, policies, practice
6
International journal of business information systems : IJBIS
5
Journal of advertising : official publication of the American Academy of Advertising
5
Electronic commerce research and applications
4
Global business review
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of electronic commerce : IJEC
4
Internet policy review : journal on internet regulation
4
Journal of retailing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Technological forecasting & social change : an international journal
4
Business horizons
3
Cogent business & management
3
Electronic markets : EM ; the international journal of electronic commerce and business media
3
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ECONIS (ZBW)
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1
On self-selection biases in online product reviews
Hu, Nan
;
Pavlou, Paul A.
;
Zhang, Jie Jennifer
- In:
Management information systems : mis quarterly
41
(
2017
)
2
,
pp. 449-471
Persistent link: https://www.econbiz.de/10011689873
Saved in:
2
Competing for attention : an empirical study of online reviewers' strategic behavior
Shen, Wenqi
;
Hu, Yu Jeffrey
;
Ulmer, Jackie Rees
- In:
Management information systems : mis quarterly
39
(
2015
)
3
,
pp. 683-696
Persistent link: https://www.econbiz.de/10011339223
Saved in:
3
Vocal minority and silent majority : how do online ratings reflect population perceptions of quality?
Gao, Guodong
;
Greenwood, Brad N.
;
Agarwal, Ritu
; …
- In:
Management information systems : mis quarterly
39
(
2015
)
3
,
pp. 565-589
Persistent link: https://www.econbiz.de/10011339235
Saved in:
4
Anxious or angry? : effects of discrete emotions on the perceived helpfulness of online reviews
Yin, Dezhi
;
Bond, Samuel D.
;
Zhang, Han
- In:
Management information systems : mis quarterly
38
(
2014
)
2
,
pp. 539-560
Persistent link: https://www.econbiz.de/10010425066
Saved in:
5
Content or community? : a digital business strategy for content providers in the social age
Oestreicher-Singer, Gal
;
Zalmanson, Lior
- In:
Management information systems : mis quarterly
37
(
2013
)
2
,
pp. 591-616
Persistent link: https://www.econbiz.de/10009747404
Saved in:
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