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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Advertising"
~subject:"Electronic Commerce"
~subject:"Film industry"
~subject:"Word-of-mouth"
~type:"article"
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Advertising
Electronic Commerce
Film industry
Word-of-mouth
Internet marketing
113
Online-Marketing
113
Consumer behaviour
46
Konsumentenverhalten
46
Social Web
35
Social web
35
Werbung
30
Advertising effects
27
Werbewirkung
27
Online retailing
26
Online-Handel
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E-commerce
21
Viral marketing
19
Virales Marketing
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Internet
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Search engine
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Suchmaschine
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Auction theory
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Auktionstheorie
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Preismanagement
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Pricing strategy
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online advertising
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Digitale Plattform
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Beziehungsmarketing
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Ghose, Anindya
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Balseiro, Santiago R.
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Shin, Woochoel
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Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing letters : a journal of research in marketing
Journal of business research : JBR
81
International journal of advertising : the review of marketing communications
79
International journal of internet marketing and advertising : IJIMA
62
Journal of retailing and consumer services
59
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Journal of marketing communications
45
International journal of electronic marketing and retailing : IJEMR
39
Journal of promotion management : innovations in planning and applied research
37
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Journal of management information systems : JMIS
32
International journal of advertising : the quarterly review of marketing communications
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Information systems research : ISR
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Journal of internet commerce
27
Journal of advertising research
26
Electronic commerce research
24
Journal of marketing research : JMR
21
International journal of business information systems : IJBIS
19
International journal of hospitality management
19
Technological forecasting & social change : an international journal
19
European journal of operational research : EJOR
18
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
18
Journal of promotion management : JPM
18
Journal of marketing
17
International journal of e-business research : an official publication of the Information Resources Management Association
16
Marketing science
16
Cogent business & management
15
Industrial marketing management : the international journal for industrial and high-tech firms
15
International journal of electronic commerce : IJEC
15
International journal of technology marketing : IJTMkt
15
Journal of electronic commerce research : JECR
15
Electronic commerce research and applications
14
Journal of marketing research
14
Journal of the Academy of Marketing Science
14
Psychology & marketing
14
Quantitative marketing and economics : QME
14
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ECONIS (ZBW)
53
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1
Ban targeted advertising? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
2
Internet governance through site shutdowns : the impact of shutting down two major commercial sex advertising sites
Zeng, Helen Shuxuan
;
Danaher, Brett
;
Smith, Michael D.
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 8234-8248
Persistent link: https://www.econbiz.de/10014280119
Saved in:
3
The consumption of advertising in the digital age : attention and ad content
Dukes, Anthony
;
Liu, Qihong
- In:
Management science : journal of the Institute for …
70
(
2024
)
4
,
pp. 2086-2106
Persistent link: https://www.econbiz.de/10014519900
Saved in:
4
Movie fit uncertainty and interplay between traditional advertising and social media marketing
Yu, Yinan
;
Qiu, Liangfei
;
Chen, Hailiang
;
Yen, Benjamin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 429-448
Persistent link: https://www.econbiz.de/10014334060
Saved in:
5
Dynamic pricing with online reviews
Shin, Dongwook
;
Vaccari, Stefano
;
Zeevi, Assaf
- In:
Management science : journal of the Institute for …
69
(
2023
)
2
,
pp. 824-845
Persistent link: https://www.econbiz.de/10014294230
Saved in:
6
A theory of irrelevant advertising : an agency-induced targeting inefficiency
Shin, Jiwoong
;
Shin, Woochoel
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4481-4497
Persistent link: https://www.econbiz.de/10014339262
Saved in:
7
Incentive-compatible assortment optimization for sponsored products
Balseiro, Santiago R.
;
Désir, Antoine
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4668-4684
Persistent link: https://www.econbiz.de/10014339320
Saved in:
8
A lure or a turn-off : social media reactions to business model innovation announcements
Bowen, Melanie
;
Wen, Xiaohan
;
Kim, Shinhye
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 13-33
Persistent link: https://www.econbiz.de/10014265928
Saved in:
9
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
10
How do restrictions on advertising affect consumer search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
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