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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of consumer marketing"
~subject:"Internet marketing"
~subject:"Social Web"
~subject:"Viral marketing"
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Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of consumer marketing
Journal of business research : JBR
9
Information systems research : ISR
7
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5
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4
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3
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3
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3
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of electronic commerce : IJEC
2
Journal of business economics and management
2
Journal of consumer behaviour : an international research review
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of electronic commerce research : JECR
2
Psychology & marketing
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American economic review
1
Asia Pacific journal of marketing and logistics
1
Business & information systems engineering
1
Der Markt : international journal of marketing
1
E-technologies: innovation in an open world : 4th international conference, MCETECH 2009, Ottawa, Canada, May 4-6, 2009 ; proceedings
1
Electronic commerce research and applications
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European journal of marketing : EJM
1
Handbook of social media management : value chain and business models in changing media markets
1
Health marketing quarterly
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Information Systems Research
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Information economics and policy : IEP
1
Information systems and e-business management : ISeB
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International journal of Indian culture and business management : IJICBM
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International journal of advertising : the review of marketing communications
1
International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of electronic business
1
International journal of management and marketing research : IJMMR
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International journal of pharmaceutical and healthcare marketing : IJPHM
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International journal of retail and distribution management
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1
Disclosure in incentivized reviews : does it protect consumers?
Park, Sungsik
;
Shin, Woochoel
;
Xie, Jinhong
- In:
Management science : journal of the Institute for …
69
(
2023
)
11
,
pp. 7009-7021
Persistent link: https://www.econbiz.de/10014435450
Saved in:
2
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
3
Consumer perceptions of online review deceptions : an empirical study in China
Peng, Ling
;
Cui, Geng
;
Zhuang, Mengzhou
;
Li, Chunyu
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 269-280
Persistent link: https://www.econbiz.de/10011523218
Saved in:
4
Television advertising and online search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Cowgill, Bo
;
Zhu, Yi
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
Saved in:
5
Impact of online reviews of customer care experience on brand or company selection
Karakaya, Fahri
;
Barnes, Nora Ganim
- In:
The journal of consumer marketing
27
(
2010
)
5
,
pp. 447-457
Persistent link: https://www.econbiz.de/10008651277
Saved in:
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