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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Advertising planning"
~subject:"Internet marketing"
~subject:"Verkaufsförderung"
~subject:"Welfare analysis"
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Advertising planning
Internet marketing
Verkaufsförderung
Welfare analysis
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Advertising
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Management science : journal of the Institute for Operations Research and the Management Sciences
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of business research : JBR
3
Journal of international consumer marketing
3
Journal of promotion management : JPM
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer behaviour : an international research review
2
Journal of hospitality marketing & management
2
Working paper
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
American economic journal : a journal of the American Economic Association
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Consommateurs & consommation : XVIIe-XXIe siècle : regards franco-espagnols
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Eurasian business review
1
European journal of marketing : EJM
1
Forum Kommunikation und Medien
1
Info: die Zeitschriften des Axel-Springer-Verlages
1
Instant success series
1
International journal of advertising : the review of marketing communications
1
International journal of innovation & sustainable development : IJISD
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of technology marketing : IJTMkt
1
Japan and the world economy : international journal of theory and policy
1
Journal for global business advancement : JGBA
1
Journal of business-to-business marketing
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of historical research in marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international business and economics : JIBE
1
Journal of international selling and sales management
1
Journal of marketing communications
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Journal of marketing management : MM
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The impact of consumer multi-homing on advertising markets and media competition
Athey, Susan
;
Calvano, Emilio
;
Gans, Joshua
- In:
Management science : journal of the Institute for …
64
(
2018
)
4
,
pp. 1574-1590
Persistent link: https://www.econbiz.de/10011855634
Saved in:
2
Targeted advertising in magazine markets and the advent of the Internet
Chandra, Ambarish
;
Kaiser, Ulrich
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1829-1843
Persistent link: https://www.econbiz.de/10010399427
Saved in:
3
Optimal feature advertising design under competitive clutter
Pieters, Rik
;
Wedel, Michel
;
Zhang, Jie
- In:
Management science : journal of the Institute for …
53
(
2007
)
11
,
pp. 1815-1828
Persistent link: https://www.econbiz.de/10003593264
Saved in:
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