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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Online-Marketing"
~subject:"Psychology of advertising"
~subject:"Relationship marketing"
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Online-Marketing
Psychology of advertising
Relationship marketing
Internet marketing
84
Werbung
81
Advertising
67
Consumer behaviour
43
Konsumentenverhalten
43
Advertising effects
29
Werbewirkung
29
Social Web
25
Social web
25
advertising
24
Theorie
22
Theory
22
E-commerce
19
Electronic Commerce
19
Online retailing
19
Online-Handel
19
Preismanagement
15
Pricing strategy
15
Search engine
15
Suchmaschine
15
Auction theory
13
Auktionstheorie
13
Internet
13
online advertising
12
Viral marketing
11
Virales Marketing
11
advertising and media
11
Competitive strategy
9
Wettbewerbsstrategie
9
marketing
9
Game theory
8
Information behaviour
8
Informationsverhalten
8
Social network
8
Soziales Netzwerk
8
Spieltheorie
8
Auction
7
Auktion
7
Learning process
7
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84
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85
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85
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85
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Balseiro, Santiago R.
5
Tucker, Catherine
5
Ghose, Anindya
4
Bapna, Ravi
3
Chintagunta, Pradeep K.
3
Goldfarb, Avi
3
Besbes, Omar
2
Burtch, Gordon
2
Dellarocas, Chrysanthos
2
Desai, Preyas S.
2
Despotakis, Stylianos
2
Dukes, Anthony
2
Hosanagar, Kartik
2
Ipeirotis, Panagiotis G.
2
Lambrecht, Anja
2
Li, Beibei
2
Lin, Mingfeng
2
Mirrokni, Vahab
2
Nair, Harikesh
2
Nazerzadeh, Hamid
2
Ofek, Elie
2
Shin, Jiwoong
2
Shin, Woochoel
2
Sun, Monic
2
Viswanathan, Siva
2
Xu, Lizhen
2
Zhang, Heng
2
Adena, Maja
1
Agarwal, Ritu
1
Alaei, Saeed
1
Amaldoss, Wilfred
1
Asadpour, Arash
1
Atahan, Pelin
1
Athey, Susan
1
Aydin, Goker
1
Babar, Yash
1
Balseiro, Santiago
1
Banerjee, Siddhartha
1
Bar-Gill, Sagit
1
Basu, Amit
1
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
334
International journal of internet marketing and advertising : IJIMA
201
Journal of retailing and consumer services
188
SpringerLink / Bücher
137
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
135
Journal of advertising research
131
Journal of marketing communications
123
International journal of advertising : the review of marketing communications
119
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
112
Psychology & marketing
109
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
104
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
90
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Springer eBook Collection
84
International journal of advertising : the quarterly review of marketing communications
83
Journal of promotion management : innovations in planning and applied research
79
Tourism management : research, policies, practice
77
Journal of internet commerce
76
Journal of advertising : official publication of the American Academy of Advertising
75
Industrial marketing management : the international journal for industrial and high-tech firms
74
Technological forecasting & social change : an international journal
73
Electronic commerce research
64
Journal of promotion management : JPM
62
Cogent business & management
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
International journal of technology marketing : IJTMkt
61
Journal of marketing research : JMR
58
Business horizons
57
The journal of product & brand management
57
Journal of management information systems : JMIS
56
Journal of marketing
54
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
Journal of travel and tourism marketing
52
Marketing intelligence & planning
50
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
49
Journal of electronic commerce research : JECR
49
International journal of contemporary hospitality management
48
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ECONIS (ZBW)
85
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31
Targeted advertising in magazine markets and the advent of the Internet
Chandra, Ambarish
;
Kaiser, Ulrich
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1829-1843
Persistent link: https://www.econbiz.de/10010399427
Saved in:
32
Online fundraising, self-image, and the long-term impact of ask avoidance
Adena, Maja
;
Huck, Steffen
- In:
Management science : journal of the Institute for …
66
(
2020
)
2
,
pp. 722-743
Persistent link: https://www.econbiz.de/10012213227
Saved in:
33
Search personalization using machine learning
Yoganarasimhan, Hema
- In:
Management science : journal of the Institute for …
66
(
2020
)
3
,
pp. 1045-1070
Persistent link: https://www.econbiz.de/10012234538
Saved in:
34
Position ranking and auctions for online marketplaces
Chu, Leon Yang
;
Nazerzadeh, Hamid
;
Zhang, Heng
- In:
Management science : journal of the Institute for …
66
(
2020
)
8
,
pp. 3617-3634
Persistent link: https://www.econbiz.de/10012289184
Saved in:
35
Managing market thickness in online business-to-business markets
Bimpikis, Kostas
;
Elmaghraby, Wedad
;
Moon, Ken
;
Zhang, …
- In:
Management science : journal of the Institute for …
66
(
2020
)
12
,
pp. 5783-5822
Persistent link: https://www.econbiz.de/10012391419
Saved in:
36
Marketing agencies and collusive bidding in online ad auctions
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
- In:
Management science : journal of the Institute for …
66
(
2020
)
10
,
pp. 4433-4454
Persistent link: https://www.econbiz.de/10012305249
Saved in:
37
An analysis of search and authentication strategies for online matching platforms
Basu, Amit
;
Bhaskaran, Sreekumar
;
Mukherjee, Rajiv
- In:
Management science : journal of the Institute for …
65
(
2019
)
5
,
pp. 2412-2431
Persistent link: https://www.econbiz.de/10012039791
Saved in:
38
Algorithmic bias? : an empirical study of apparent gender-based discrimination in the display of STEM career ads
Lambrecht, Anja
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
65
(
2019
)
7
,
pp. 2966-2981
Persistent link: https://www.econbiz.de/10012039966
Saved in:
39
The effects of asymmetric social ties, structural embeddedness, and tie strength on online content contribution behavior
Rishika, Rishika
;
Ramaprasad, Jui
- In:
Management science : journal of the Institute for …
65
(
2019
)
7
,
pp. 3398-3422
Persistent link: https://www.econbiz.de/10012039999
Saved in:
40
Modeling consumer footprints on search engines : an interplay with social media
Ghose, Anindya
;
Ipeirotis, Panagiotis G.
;
Li, Beibei
- In:
Management science : journal of the Institute for …
65
(
2019
)
3
,
pp. 1363-1385
Persistent link: https://www.econbiz.de/10012013817
Saved in:
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