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~isPartOf:"Managing service quality : MSQ ; an international journal"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Dienstleistungsqualität"
~subject:"Markenartikel"
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Search: subject_exact:"Customer relationship management"
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Dienstleistungsqualität
Markenartikel
Beziehungsmarketing
152
Relationship marketing
152
Consumer behaviour
96
Konsumentenverhalten
96
Brand management
90
Markenführung
90
Brand image
70
Markenimage
70
Brand
65
Customer satisfaction
34
Kundenzufriedenheit
34
Brand loyalty
25
Service quality
24
Social Web
24
Social web
24
Emotion
20
Markentreue
19
Internet marketing
15
Online-Marketing
15
Customer integration
11
Kundenintegration
11
Customer service
10
Kundenservice
10
Brand experience
7
Customer value
7
Kundenwert
7
Marketing management
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Marketingmanagement
7
Social media
7
Viral marketing
7
Virales Marketing
7
Brand architecture
6
Australia
5
Australien
5
Beschwerdemanagement
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Brand love
5
Complaint management
5
Confidence
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English
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Fetscherin, Marc
3
Šerić, Maja
3
Carlson, Jamie
2
De Vries, Natalie Jane
2
Gil Saura, Irene
2
Iglesias, Oriol
2
Larivière, Bart
2
Van Vaerenbergh, Yves
2
Abratt, Russell
1
Ahuvia, Aaron C.
1
Aktan, Damla
1
Anabila, Peter
1
Anand, S. Joseph Jeya
1
Arslanagić-Kalajdžić, Maja
1
Babić-Hodović, Vesna
1
Barlas, Achilleas
1
Bartl, Christopher
1
Batista-Foguet, Joan M.
1
Baylghomog, Steven W.
1
Berenguer Contrí, Gloria
1
Billore, Soniya
1
Block, Lauren
1
Borges, Ana Pinto
1
Bougoure, Ursula S.
1
Brandão, Amélia Maria Pinto da Cunha
1
Brunetti, Federico
1
Brunner-Sperdin, Alexandra
1
Campbell, William Keith
1
Carnevale, Marina
1
Chahal, Hardeep
1
Chai, Kai-hin
1
Chang, Shao-chi
1
Cheikhrouhou, Soumaya
1
Chen, Martin
1
Chen, Wen-ying
1
Cheng, Yu-chi
1
Chih, Wen-hai
1
Chrysochou, Polymeros
1
Confente, Ilenia
1
Corsi, Armando Maria
1
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Managing service quality : MSQ ; an international journal
The journal of brand management : an international journal
Journal of retailing and consumer services
233
Journal of business research : JBR
174
International journal of hospitality management
127
The journal of services marketing
97
The service industries journal
77
The journal of product & brand management
69
Journal of hospitality marketing & management
61
International journal of contemporary hospitality management
56
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
56
Services marketing quarterly
53
Journal of service research : JSR
47
Journal of travel and tourism marketing
46
Cogent business & management
44
Journal of service management
44
Service business
42
Journal of strategic marketing
40
Marketing intelligence & planning
38
Asia Pacific journal of marketing and logistics
36
Psychology & marketing
36
Industrial marketing management : the international journal for industrial and high-tech firms
35
The TQM journal : the international review of organizational improvement
33
Tourism management : research, policies, practice
33
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
32
Journal of service research
32
European journal of marketing : EJM
28
The international journal of bank marketing : IJBM
28
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
25
Journal of the Academy of Marketing Science
25
International journal of quality and service sciences
23
Journal of air transport management
23
Journal of marketing
22
International journal of services and operations management
21
Total quality management & business excellence
20
International journal of productivity and quality management : IJPQM
19
International journal of services, economics and management
19
Journal of Asian finance, economics and business : JAFEB
19
European journal of marketing
18
International journal of electronic customer relationship management : IJECRM
18
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ECONIS (ZBW)
89
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89
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1
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
2
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
3
Brand addiction's mediation of brand love and loyalty's effect on compulsive buying : the case of human brands
Rodrigues, Paula Cristina Lopes
;
Junaid, M.
;
Sousa, Ana
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10014583643
Saved in:
4
Toward a measure of brand pride : scale development and validation
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 430-448
Persistent link: https://www.econbiz.de/10014583671
Saved in:
5
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
Saved in:
6
It's all about the brand : place brand credibility, place attachment, and consumer loyalty
Reitsamer, Bernd
;
Brunner-Sperdin, Alexandra
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 291-301
Persistent link: https://www.econbiz.de/10012550279
Saved in:
7
The influence of COVID-19 pandemic on consumer-brand relationships : evidence of brand evangelism behaviors
Sashittal, Hemant Chaitanya
;
Jassawalla, Avan R.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 245-260
Persistent link: https://www.econbiz.de/10014326918
Saved in:
8
The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context
Vernuccio, Maria
;
Patrizi, Michela
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 302-317
Persistent link: https://www.econbiz.de/10014326922
Saved in:
9
Enlightening the brand building-audience response link
Veloutsou, Cleopatra
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 550-566
Persistent link: https://www.econbiz.de/10014447407
Saved in:
10
We need both brand love and emotional attachment : a serial mediation framework toward addictive buying and loyalty
Babić-Hodović, Vesna
;
Mujkić, Alisa
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 9-33
Persistent link: https://www.econbiz.de/10013493076
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