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~isPartOf:"Marketing : ZFP ; journal of research and management"
~isPartOf:"Sport marketing in a global environment : strategic perspectives"
~subject:"Football"
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Marketing : ZFP ; journal of research and management
Sport marketing in a global environment : strategic perspectives
International journal of sport management and marketing : IJSMM
33
Journal of sport management : the official journal of the North American Society of Sport Management
32
European Sport management quarterly : ESMQ
31
Sport marketing quarterly : preferred journal of the Sport Marketing Association
30
International journal of sports marketing & sponsorship
27
Sport management review
23
Journal of sports economics
13
Sport, Business and Management : an international journal ; SBM
9
International journal of sport finance
8
Journal of business research : JBR
8
Journal of strategic marketing
6
The journal of brand management : an international journal
6
European journal of marketing : EJM
5
European journal of operational research : EJOR
5
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
SpringerLink / Bücher
4
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
Journal for global business advancement : JGBA
3
Journal of promotion management : JPM
3
Journal of retailing and consumer services
3
Journal of risk and financial management : JRFM
3
Services marketing quarterly
3
Zur Ökonomik der Rechte bei Sportveranstaltungen
3
Ökonomie des Fußballs : Grundlegungen aus volks- und betriebswirtschaftlicher Perspektive
3
Applied Marketing Science / Angewandte Marketingforschung
2
Applied economics
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Applied economics letters
2
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
Corporate reputation review
2
European journal of international management : EJIM
2
Gabler Edition Wissenschaft
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business strategy
2
Journal of customer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Markt- und Unternehmensentwicklung
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
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ECONIS (ZBW)
4
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1
Challenges in the marketing of intercollegiate athletics Perspectives of college football marketing directors
Benedek, Jonathan J.
;
Pedersen, Paul M.
- In:
Sport marketing in a global environment : strategic …
,
(pp. 51-69)
.
2022
Persistent link: https://www.econbiz.de/10013475241
Saved in:
2
Marketing management in the football industry : guidelines, trends, and proposals
Moraes, Ivan Furegato
;
Rocco Jr., Ary José
;
Bastos, …
- In:
Sport marketing in a global environment : strategic …
,
(pp. 107-125)
.
2022
Persistent link: https://www.econbiz.de/10013475256
Saved in:
3
Sponsor response strategies for avoiding negative brand image effects in a sponsorship crisis : the comparative efficacy of apology, denial and no comment
Uhrich, Sebastian
;
Flöter, Thomas
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
4
,
pp. 257-266
Persistent link: https://www.econbiz.de/10010438085
Saved in:
4
Benefits of Sport Teams-Modell (BoST-Modell) : eine empirische Analyse verhaltensrelevanter Markennutzen professioneller Sportvereine
Burmann, Christoph
;
Schade, Michael
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
4
,
pp. 316-335
Persistent link: https://www.econbiz.de/10009680799
Saved in:
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