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~isPartOf:"Marketing : ZFP ; journal of research and management"
~isPartOf:"The journal of brand management : an international journal"
~subject:"USA"
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Marketing : ZFP ; journal of research and management
The journal of brand management : an international journal
Journal of marketing
21
Journal of business research : JBR
20
Industrial marketing management : the international journal for industrial and high-tech firms
13
European journal of marketing : EJM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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NICPRE / National Institute for Commodity Promotion Research and Evaluation
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Series / American Marketing Association
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The journal of business & industrial marketing
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American journal of agricultural economics
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Australasian marketing journal
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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MSI reports : working paper series
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Marketing intelligence & planning
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Psychology & marketing
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SpringerLink / Bücher
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AMA educators' proceedings
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AMS review : official publication of the Academy of Marketing Science
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International journal of wine business research : IJWBR
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of marketing research : JMR
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Management international review : mir ; journal of international business
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Marketing theory
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Report / Marketing Science Institute
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The journal of product innovation management : an international publication of the Product Development & Management Association
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A - N
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Harvard-Business-Manager : das Wissen der Besten
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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1
Increasing purchasing intention of eco-efficient products : the role of the advertising communication strategy and the branding strategy
Lopes, Evandro Luiz
;
Veiga, Ricardo Teixeira
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 550-566
Persistent link: https://www.econbiz.de/10012060165
Saved in:
2
The progression of brand orientation literature in twenty years : a systematic literature review
Anees-ur-Rehman, Muhammad
;
Wong, Ho Yin
;
Hossain, Mokter
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 612-630
Persistent link: https://www.econbiz.de/10011625229
Saved in:
3
Global sustainability at Kimberly-Clark : an interview with Mike Lloyd, Director of Environmental Services
Lloyd, Mike
;
Mizera, Sue
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 186-190
Persistent link: https://www.econbiz.de/10009703717
Saved in:
4
The role of retailer mindset and promotional resources in strengthening online brands
Colton, Deborah A.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
1
,
pp. 28-40
Persistent link: https://www.econbiz.de/10009670176
Saved in:
5
Strategies for distinctive brands
Zaichkowsky, Judith Lynne
- In:
The journal of brand management : an international journal
17
(
2009/10
)
8
,
pp. 548-560
Persistent link: https://www.econbiz.de/10008659268
Saved in:
6
Broadening the scope of brand management
Uncles, Mark D.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
6
,
pp. 395-398
Persistent link: https://www.econbiz.de/10009524442
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