//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing : ZFP ; journal of research and management"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Unternehmenskultur"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingmanagement"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Unternehmenskultur
Marketing management
102
Marketingmanagement
102
Brand management
46
Markenführung
46
Consumer behaviour
32
Konsumentenverhalten
32
Brand
19
Markenartikel
19
Brand image
18
Markenimage
18
Brand architecture
13
Markenarchitektur
12
Beziehungsmarketing
10
Corporate reputation
10
Firmenimage
10
Relationship marketing
10
Luxury goods
9
Luxusgüter
9
Corporate culture
7
Theorie
7
Theory
7
International marketing
6
Internationales Marketing
6
USA
6
United States
6
brand orientation
6
Brand extension
5
Branding
5
Corporate Social Responsibility
5
Corporate social responsibility
5
Markentransfer
5
Advertising effects
4
Consumer goods industry
4
Cultural heritage
4
Deutschland
4
Firm performance
4
Germany
4
KMU
4
Konsumgüterindustrie
4
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Festschrift
1
Language
All
English
7
Author
All
Balmer, John M. T.
3
Urde, Mats
2
Abratt, Russell
1
Balmer, John M.T.
1
Bargenda, Angela
1
Greyser, Stephen A.
1
Kleyn, Nicola
1
Olins, Wally
1
more ...
less ...
Published in...
All
Marketing : ZFP ; journal of research and management
The journal of brand management : an international journal
Journal of business research : JBR
15
European journal of marketing : EJM
9
Corporate communications : an international journal
8
Journal of strategic marketing
5
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
3
Journal of the Academy of Marketing Science
3
Schriftenreihe Marketing, Management
3
AMS review : official publication of the Academy of Marketing Science
2
Asia Pacific journal of marketing and logistics
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Europäische Hochschulschriften / 5
2
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
2
IIMB management review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business ethics : JOBE
2
Journal of business strategy
2
Journal of general management
2
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
2
SpringerLink / Bücher
2
The journal of management development
2
The journal of product & brand management
2
The service industries journal
2
WiSo-Lehr- und Handbücher
2
Apprimus Edition Wissenschaft
1
Australasian marketing journal
1
Australian journal of management
1
BWL Tourismus 8-2011
1
Baltic journal of management
1
Betriebswirtschaftliche Diskussionsbeiträge
1
Bridging the gap between advertising academia and practice
1
Building corporate identity, image and reputation in the digital era
1
Business horizons
1
Businesses
1
Chinese management studies : CMS
1
Contemplating corporate marketing, identity and communication
1
Department of Management, Università Ca' Foscari Venezia Working Paper
1
Die Ernährungswirtschaft im Scheinwerferlicht der Öffentlichkeit
1
Edition Wissenschaft / Reihe Wirtschaftswissenschaft
1
Edition Wissenschaft Apprimus
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Managerial corporate brand orientation : explication, significance, and antecedents
Balmer, John M.T.
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013170456
Saved in:
2
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
3
The corporate brand identity and reputation matrix : the case of the Nobel Pirze
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 89-117
Persistent link: https://www.econbiz.de/10011482901
Saved in:
4
Corporate heritage brands in the financial sector : the role of corporate architecture
Bargenda, Angela
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 431-447
Persistent link: https://www.econbiz.de/10011350071
Saved in:
5
Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
Saved in:
6
The corporate brand identity matrix
Urde, Mats
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 742-761
Persistent link: https://www.econbiz.de/10010234941
Saved in:
7
Corporate brand orientation : what is it? ; what of it? ; commentary
Balmer, John M. T.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 723-741
Persistent link: https://www.econbiz.de/10010234982
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->