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~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Brand loyalty"
~subject:"Brand"
~subject:"Social Web"
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Search: subject_exact:"Brand image"
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Brand loyalty
Brand
Social Web
Brand image
37
Markenimage
37
Brand management
22
Markenführung
22
Consumer behaviour
20
Konsumentenverhalten
20
Markenartikel
14
Advertising effects
10
Werbewirkung
10
Advertising
5
Werbung
5
Beziehungsmarketing
4
Internet marketing
4
Online-Marketing
4
Relationship marketing
4
Deutschland
3
Einzelhandel
3
Germany
3
Luxury goods
3
Luxusgüter
3
Measurement
3
Messung
3
Preismanagement
3
Pricing strategy
3
Psychology of advertising
3
Retail trade
3
Social web
3
Werbepsychologie
3
Brand Experience
2
Brand Relationship
2
Communication
2
Confidence
2
Designation of origin
2
Experiment
2
Fashion
2
Football
2
Fußball
2
Herkunftsbezeichnung
2
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12
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4
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Gierl, Heribert
3
Klapper, Daniel
2
Abshagen, Jannina
1
Alavi, Sascha
1
Bruns, Daniel
1
Burmann, Christoph
1
Caldara, Cindy
1
Dörfer, Sabrina
1
Elger, Christian Erich
1
Esch, Franz-Rudolf
1
Faßnacht, Martin
1
Fischer, Alexander
1
Fischer, Dirk
1
Fischer, Marc
1
Fränzel, Nils
1
Guhl, Daniel
1
Habel, Johannes
1
Helme-Guizon, Agnès
1
Hornig, Tobias
1
Kanitz, Christopher
1
Kluge, Philipp Nikolaus
1
Koncz, Julia
1
Kostyra, Daniel
1
Langner, Tobias
1
Mohr, Henning
1
Muzellec, Laurent
1
Möll, Thorsten
1
Neuhaus, Carolin
1
Pappenheim, Christina
1
Penz, Elfriede
1
Praxmarer-Carus, Sandra
1
Raı̈es, Karine
1
Reckmann, Tobias
1
Schade, Michael
1
Schollmeyer, Thomas
1
Stöttinger, Barbara
1
Swoboda, Bernhard
1
Teichert, Thorsten
1
Thomas, Stefan
1
Weber, Bernd
1
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Marketing : ZFP ; journal of research and management
Journal of business research : JBR
235
The journal of brand management : an international journal
189
The journal of product & brand management
172
Journal of retailing and consumer services
114
Psychology & marketing
49
Asia Pacific journal of marketing and logistics
48
European journal of marketing : EJM
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Journal of marketing communications
39
Marketing intelligence & planning
36
International journal of hospitality management
33
International journal of internet marketing and advertising : IJIMA
33
Journal of strategic marketing
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Marketing letters : a journal of research in marketing
28
The journal of consumer marketing
28
Cogent business & management
27
International journal of consumer studies
27
Journal of international consumer marketing
27
Journal of promotion management : innovations in planning and applied research
27
European journal of marketing
26
International marketing review
26
Journal of marketing
25
Journal of promotion management : JPM
24
Journal of global marketing
23
Journal of marketing management : MM
22
Journal of the Academy of Marketing Science
22
Industrial marketing management : the international journal for industrial and high-tech firms
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
International journal of advertising : the review of marketing communications
19
Journal of fashion marketing and management
19
Young consumers : insight and ideas for responsible marketers
19
Journal of international marketing
18
International journal of market research : JMRS ; the journal of the Market Research Society
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
The IUP journal of brand management : IJBRM
17
Business horizons
16
International journal of advertising : the quarterly review of marketing communications
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
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ECONIS (ZBW)
16
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1
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
2
How online trust and online brand equity translate online- and omni-channel-specific instruments into repurchase intentions
Swoboda, Bernhard
;
Winters, Amelie
;
Fränzel, Nils
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 37-53
Persistent link: https://www.econbiz.de/10012600955
Saved in:
3
What consumer responses make a brand experience create brand attachment?
Fischer, Dirk
;
Praxmarer-Carus, Sandra
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
3
,
pp. 35-48
Persistent link: https://www.econbiz.de/10012817649
Saved in:
4
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
5
Antecedents of WOM : product appraisal and brand relationship as drivers of customer referral dimensions
Reckmann, Tobias
;
Teichert, Thorsten
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10012004777
Saved in:
6
The origins of brand love : a typology of starting points
Bruns, Daniel
;
Langner, Tobias
;
Fischer, Alexander
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
2
,
pp. 38-48
Persistent link: https://www.econbiz.de/10011780881
Saved in:
7
Measuring marketing success : estimating the effect of social media and TV advertising on brand attention
Guhl, Daniel
;
Winkler von Mohrenfels, Hannah
;
Abshagen, …
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
1
,
pp. 44-54
Persistent link: https://www.econbiz.de/10011566842
Saved in:
8
Signaling Teamwork : how brand prominence in brand alliance communication can influence customer perception
Kostyra, Daniel
;
Klapper, Daniel
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
2
,
pp. 69-78
Persistent link: https://www.econbiz.de/10011560943
Saved in:
9
Erfolgsstrategien im persönlichen Verkauf von Luxusmarken
Wieseke, Jan
;
Alavi, Sascha
;
Habel, Johannes
;
Dörfer, …
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 131-143
Persistent link: https://www.econbiz.de/10009750430
Saved in:
10
The role of culture for pricing luxury fashion brands
Hornig, Tobias
;
Fischer, Marc
;
Schollmeyer, Thomas
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 118-130
Persistent link: https://www.econbiz.de/10009750435
Saved in:
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