//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing : ZFP ; journal of research and management"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Services marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Dienstleistungsmarketing
5
Services marketing
5
Marketing theory
2
Marketingtheorie
2
Advertising
1
Beziehungsmarketing
1
Consumer behaviour
1
Credibility
1
Discrimination
1
Diskriminierung
1
Ethics
1
Ethik
1
Financial services
1
Finanzdienstleistung
1
Glaubwürdigkeit
1
Konsumentenverhalten
1
Marketing management
1
Marketingmanagement
1
Relationship marketing
1
Service-Dominant Logic
1
Service-dominant logic
1
Social values
1
Soziale Werte
1
Theorie
1
Theory
1
Werbung
1
more ...
less ...
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
Lehrbuch
Aufsatzsammlung
1
Collection of articles of several authors
1
Sammelwerk
1
Language
All
German
5
Author
All
Botschen, Günther
1
Gröppel-Klein, Andrea
1
Haase, Michaela
1
Hagner, Frauke
1
Mühlbacher, Hans
1
Spilski, Anja
1
Staffelbach, Bruno
1
Walsh, Gianfranco
1
more ...
less ...
Published in...
All
Marketing : ZFP ; journal of research and management
The journal of services marketing
50
Services marketing quarterly
31
Journal of the Academy of Marketing Science
21
European journal of marketing : EJM
20
Journal of service research : JSR
20
Journal of service management
19
Industrial marketing management : the international journal for industrial and high-tech firms
17
Journal of retailing and consumer services
15
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
14
Journal of business research : JBR
12
The service industries journal
12
International journal of contemporary hospitality management
11
International journal of hospitality management
11
Managing service quality : MSQ ; an international journal
11
Health marketing quarterly
9
Marketing theory
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
International journal of quality and service sciences
7
Journal of hospitality marketing & management
7
Journal of travel and tourism marketing
7
Die Betriebswirtschaft : DBW
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Public management review
6
The international journal of bank marketing : IJBM
6
The journal of business & industrial marketing
6
Journal of service research
5
Management decision : MD
5
Meffert-Marketing-Edition
5
The journal of brand management : an international journal
5
European journal of marketing
4
International journal of services and operations management
4
Journal of global marketing
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of strategic marketing
4
Kohlhammer Edition Marketing
4
Marketing intelligence & planning
4
Meffert Marketing Edition
4
South Asian journal of management : SAJM
4
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Die Ansprache von Materialismus in der Werbung für Finanzdienstleistungsunternehmen
Spilski, Anja
;
Gröppel-Klein, Andrea
;
Hagner, Frauke
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
2
,
pp. 92-109
Persistent link: https://www.econbiz.de/10009554429
Saved in:
2
Service-dominant logic for marketing : Konsequenzen des Sichtweisenwechsels in der Marketingtheorie für die Marketingethik
Haase, Michaela
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
2
,
pp. 98-110
Persistent link: https://www.econbiz.de/10009161452
Saved in:
3
Wahrgenommene Kundendiskriminierung in Dienstleistungsunternehmen : Entwicklung eines Bezugsrahmens
Walsh, Gianfranco
- In:
Marketing : ZFP ; journal of research and management
29
(
2007
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10003416144
Saved in:
4
Benefit-Segmentierung von Dienstleistungsmärkten
Mühlbacher, Hans
- In:
Marketing : ZFP ; journal of research and management
12
(
1990
)
3
,
pp. 159-168
Persistent link: https://www.econbiz.de/10001093779
Saved in:
5
Strategisches Marketing von Dienstleistungen
Staffelbach, Bruno
- In:
Marketing : ZFP ; journal of research and management
10
(
1988
)
4
,
pp. 277-284
Persistent link: https://www.econbiz.de/10001056494
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->