//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing : ZFP ; journal of research and management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Grohs, Reinhard"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Children
2
Kinder
2
Target group
2
Zielgruppe
2
Advertising effects
1
Befragung
1
Behavioral economics
1
Consumer behaviour
1
Interview
1
Konsumentenverhalten
1
Learning psychology
1
Lernpsychologie
1
Manipulation
1
Market research
1
Marketing management
1
Marketingmanagement
1
Marktforschung
1
Measurement
1
Messung
1
Product Placement
1
Product placement
1
Sponsoring
1
Sponsorship
1
Verhaltensökonomik
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
German
2
Undetermined
2
English
1
Author
All
Grohs, Reinhard
5
Ebster, Claus
2
Kummer, Claudia
2
Wagner, Udo
2
Haas, Johanna
1
Reisinger, Heribert
1
Wolfsteiner, Elisabeth
1
more ...
less ...
Published in...
All
Marketing : ZFP ; journal of research and management
Journal of business research : JBR
5
Psychology & marketing
3
Asia Pacific journal of marketing and logistics
2
Fallstudien aus der österreichischen Marketingpraxis ; 5
2
European Journal of Marketing
1
European Sport management quarterly : ESMQ
1
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
International marketing review
1
Journal of Asia Pacific business
1
Journal of Business Research
1
Journal of advertising
1
Journal of destination marketing & management
1
Journal of service management
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marktstrategische Veränderungen in der Hersteller-Handels-Dyade
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Schmalenbach Business Review (sbr)
1
Schmalenbach business review : sbr
1
Sport management review
1
The journal of brand management : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
OLC EcoSci
2
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
At what age and how does understanding of product placement develop?
Grohs, Reinhard
;
Reisinger, Heribert
;
Wolfsteiner, Elisabeth
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
1
,
pp. 22-31
Persistent link: https://www.econbiz.de/10009727086
Saved in:
2
Erkennen und verstehen Kinder kontextverbundene Markenpräsentationen?
Grohs, Reinhard
;
Wagner, Udo
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
1
,
pp. 7-18
Persistent link: https://www.econbiz.de/10008989478
Saved in:
3
Abhandlungen - Erkennen und verstehen Kinder kontextverbundene Markenpräsentationen?
Grohs, Reinhard
;
Wagner, Udo
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
1
,
pp. 7-19
Persistent link: https://www.econbiz.de/10008996693
Saved in:
4
"An meinen Fähigkeiten als Liebhaber habe ich schon gezweifelt" : die Messung sozial erwünschten Antwortverhaltens
Grohs, Reinhard
;
Ebster, Claus
;
Kummer, Claudia
- In:
Marketing : ZFP ; journal of research and management
31
(
2009
)
2
,
pp. 87-100
Persistent link: https://www.econbiz.de/10003857648
Saved in:
5
"An meinen Fähigkeiten als Liebhaber habe ich schon gezweifelt" — Die Messung sozial erwünschten Antwortverhaltens.
Grohs, Reinhard
;
Ebster, Claus
;
Kummer, Claudia
- In:
Marketing : ZFP ; journal of research and management
31
(
2009
)
2
,
pp. 87-99
Persistent link: https://www.econbiz.de/10008269547
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->