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Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
83
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1
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83
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1
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
2
The effect of consumer versus industry effectiveness on willingness to reduce waste and reuse products
Habitzreuter, Anna Mei
;
Soellner, Michaela
; …
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
4
,
pp. 3-21
Persistent link: https://www.econbiz.de/10012487266
Saved in:
3
Transparent price labelling for sustainable products : a boost for consumers' willingness to buy?
Reimers, Hanna
;
Hoffmann, Stefan
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012003362
Saved in:
4
Causal inference using mediation analysis or instrumental variables : full mediation in the absence of conditional independence
Otter, Thomas
;
Pachali, Max J.
;
Mayer, Stefan
; …
- In:
Marketing : ZFP ; journal of research and management
40
(
2018
)
2
,
pp. 41-57
Persistent link: https://www.econbiz.de/10011873946
Saved in:
5
Avoiding pitfalls in experimental research in marketing
Spilski, Anja
;
Gröppel-Klein, Andrea
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
40
(
2018
)
2
,
pp. 58-91
Persistent link: https://www.econbiz.de/10011873950
Saved in:
6
Multilevel structural equation modelling in marketing and management research
Hirschmann, Johannes
;
Swoboda, Bernhard
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
3
,
pp. 50-75
Persistent link: https://www.econbiz.de/10011780896
Saved in:
7
Antecedents of the negative attraction effect : an information-processing approach
Wiebach, Nicole
;
Hildebrandt, Lutz
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
1
,
pp. 5-21
Persistent link: https://www.econbiz.de/10010251073
Saved in:
8
Using the body-sphere approach to predict the effectiveness of similar and attractive models shown in advertisements
Bombe, Sandra
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
3
,
pp. 203-214
Persistent link: https://www.econbiz.de/10010394608
Saved in:
9
Why and under which conditions are price lotteries effective at promoting products?
Gierl, Heribert
;
Hüttl-Maack, Verena
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
3
,
pp. 176-186
Persistent link: https://www.econbiz.de/10010394615
Saved in:
10
Zum Stellenwert der Kohortenanalyse in der Konsumentenverhaltensforschung : ein Diskussionsbeitrag auf der Grundlage konsumspezifischer Werthaltungen
Benkenstein, Martin
;
Holtz, Bettina
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
3
,
pp. 159-175
Persistent link: https://www.econbiz.de/10009792238
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