//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing : ZFP ; journal of research and management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
162
Konsumentenverhalten
162
Deutschland
103
Theorie
83
Theory
83
Germany
59
Marktforschung
56
Advertising effects
49
Werbewirkung
49
Beziehungsmarketing
48
Relationship marketing
48
Brand management
47
Markenführung
47
Marketing management
42
Marketingmanagement
42
Werbung
42
Market research
39
Brand image
37
Markenimage
37
Brand
34
Markenartikel
34
Advertising
29
Marketing
27
Marketing theory
27
Marketingtheorie
27
Einzelhandel
24
Perception
23
Wahrnehmung
23
Retail trade
20
Experiment
19
Preismanagement
18
Pricing strategy
18
Emotion
17
Measurement
17
Messung
17
Absatz
15
Absatzpolitik
15
E-commerce
15
Electronic Commerce
15
Innovation
15
more ...
less ...
Online availability
All
Undetermined
85
Type of publication
All
Article
1,292
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
476
Aufsatz in Zeitschrift
476
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Sammelwerk
2
Aufsatzsammlung
1
Mehrbändiges Werk
1
Multi-volume publication
1
Rangliste
1
Ranking
1
more ...
less ...
Language
All
Undetermined
791
German
340
English
164
Author
All
Gierl, Heribert
55
Esch, Franz-Rudolf
28
Bauer, Hans H.
22
Bruhn, Manfred
20
Diller, Hermann
18
Herrmann, Andreas
18
Wagner, Udo
17
Walsh, Gianfranco
17
Homburg, Christian
13
Swoboda, Bernhard
13
Huber, Frank
12
Tietz, Bruno
12
Wiedmann, Klaus-Peter
12
Dichtl, Erwin
10
Gröppel-Klein, Andrea
10
Burmann, Christoph
9
Ebster, Claus
9
Roth, Stefan
9
Zentes, Joachim
9
Klapper, Daniel
8
Meffert, Heribert
8
Müller, Holger
8
Voeth, Markus
8
Balderjahn, Ingo
7
Hildebrandt, Lutz
7
Kroeber-Riel, Werner
7
Schlegelmilch, Bodo B.
7
Stumpp, Stefan
7
Weiber, Rolf
7
Weinberg, Peter
7
Albers, Sönke
6
Eggert, Andreas
6
Helm, Roland
6
Hennig-Thurau, Thorsten
6
Müller, Stefan
6
Natter, Martin
6
Schramm-Klein, Hanna
6
Silberer, Günter
6
Decker, Reinhold
5
Georgi, Dominik
5
more ...
less ...
Institution
All
Bundeskartellamt
1
Deutsche Bundespost
1
Published in...
All
Marketing : ZFP ; journal of research and management
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,353
Werben & verkaufen : W & V
39,064
Der Betrieb : Betriebswirtschaft, Steuerrecht, Wirtschaftsrecht, Arbeitsrecht
38,108
NBER working paper series
32,716
Betriebs-Berater : BB ; Recht, Wirtschaft, Steuern
30,142
MPRA Paper
30,123
Chemical week
29,970
NBER Working Paper
29,202
Oil & gas journal : international petroleum news and technology
27,814
Working paper / National Bureau of Economic Research, Inc.
27,737
Forbes : business and finance
26,725
IZA Discussion Papers
26,134
Business week / European edition : BW
25,526
Economic and political weekly : a Sameeksha Trust publ
24,812
Maschinenmarkt : MM ; das Industriemagazin
23,218
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
23,013
Far Eastern economic review
22,063
European journal of operational research : EJOR
21,985
NBER Working Papers
21,131
Le moniteur du commerce international : le MOCI
20,878
Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
19,782
Economics letters
19,580
Versicherungswirtschaft : insurance, business, report
19,569
Aviation week & space technology
18,910
The current digest of the post-Soviet press
18,601
Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,331
Chemical marketing reporter
17,906
The American economic review
17,699
Discussion paper series / IZA
17,092
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
16,686
European chemical news : ECN
16,538
New business : das Magazin für Kommunikation und Medien
16,378
Applied economics
15,956
Working paper / National Bureau of Economic Research, Inc
15,185
Marchés tropicaux et méditerranéens : stratégies & investissements en Afrique
14,769
L' usine nouvelle : hebdomadaire de l'industrie
14,708
SpringerLink / Bücher
14,685
CESifo Working Paper
14,376
more ...
less ...
Source
All
OLC EcoSci
652
ECONIS (ZBW)
642
Showing
51
-
60
of
1,294
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
51
The relationship between health- and fitness-related social media use and consumers' disordered eating
Schünemeyer, Vivienne
;
Walsh, Gianfranco
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
3
,
pp. 37-47
Persistent link: https://www.econbiz.de/10012389102
Saved in:
52
The role of economic, social and environmental benefits for customer loyalty in different sharing services
Pick, Doreén
;
Schreiner, Nadine
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
1
,
pp. 33-47
Persistent link: https://www.econbiz.de/10012287524
Saved in:
53
Warm ambient scents nudge consumers to favour premium brands and right-wing parties
Lichters, Marcel
;
Adler, Susanne
;
Sarstedt, Marko
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
4
,
pp. 22-34
Persistent link: https://www.econbiz.de/10012487267
Saved in:
54
When less is more : there must be a comprehensible reason for using incompleteness in advertisements to improve brand attitude
Heberle, Antonia
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
3
,
pp. 8-36
Persistent link: https://www.econbiz.de/10012389100
Saved in:
55
Antecedents of WOM : product appraisal and brand relationship as drivers of customer referral dimensions
Reckmann, Tobias
;
Teichert, Thorsten
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10012004777
Saved in:
56
Are slim models doing better? : advertising effect of model body size
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
3
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012062391
Saved in:
57
Creating a sincere look : face ratios of brand mascots affect social categorisation and trust
Messer, Uwe
;
Wölfl, Steffen
;
Feste, Jasmin
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 37-47
Persistent link: https://www.econbiz.de/10012003366
Saved in:
58
Customer participation in the specification of services : the role of psychaological ownership and participation enjoyment
Robbert, Thomas
;
Straus, Lennart
;
Roth, Stefan
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
1
,
pp. 39-49
Persistent link: https://www.econbiz.de/10012004775
Saved in:
59
The effect of option framing in self-other decision making
Grösch, Michaela
;
Steul-Fischer, Martina
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
3
,
pp. 33-47
Persistent link: https://www.econbiz.de/10012062394
Saved in:
60
International grocery retailers' country environment, resources and local performance : a cross-classified mutli-level approach
Swoboda, Bernhard
;
Morbe, Lukas
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
1
,
pp. 4-23
Persistent link: https://www.econbiz.de/10012004771
Saved in:
First
Prev
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->