Warm ambient scents nudge consumers to favour premium brands and right-wing parties
Year of publication: |
2020
|
---|---|
Authors: | Lichters, Marcel ; Adler, Susanne ; Sarstedt, Marko |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 42.2020, 4, p. 22-34
|
Subject: | Ambient Odour | Ambient Scent | Scent Temperature | Sensory Marketing | Political Elections | Konsumentenverhalten | Consumer behaviour | Aromastoff | Flavour | Markenführung | Brand management |
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