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Consumer behaviour
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56
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49
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48
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47
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47
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42
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Gierl, Heribert
55
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Herrmann, Andreas
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Walsh, Gianfranco
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Gröppel-Klein, Andrea
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Ebster, Claus
9
Roth, Stefan
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Zentes, Joachim
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Klapper, Daniel
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Meffert, Heribert
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Müller, Holger
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Voeth, Markus
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Hildebrandt, Lutz
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Müller, Stefan
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Marketing : ZFP ; journal of research and management
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,353
Werben & verkaufen : W & V
39,064
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Economics letters
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19,569
Aviation week & space technology
18,910
The current digest of the post-Soviet press
18,601
Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,331
Chemical marketing reporter
17,906
The American economic review
17,699
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17,092
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16,686
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16,538
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14,769
L' usine nouvelle : hebdomadaire de l'industrie
14,708
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CESifo Working Paper
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OLC EcoSci
652
ECONIS (ZBW)
642
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1
Balancing consumer self-benefits and altruism in online shopping : examining consumer preferences for customized and personalized cause-related marketing campaigns versus price dis...
Schreiner, Timo
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 53-74
Persistent link: https://www.econbiz.de/10014340548
Saved in:
2
Design of cues on supply chain encryption through blockchain technology and animal welfare compliance on meat product packaging
Gröppel-Klein, Andrea
;
Kirsch, Kenya-Maria
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 38-52
Persistent link: https://www.econbiz.de/10014340547
Saved in:
3
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
4
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
5
Effective return prevention measures in the post-purchase stage : a best-worst scaling approach
Brand, Benedikt
;
Kopplin, Cristopher Siegfried
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 30-47
Persistent link: https://www.econbiz.de/10014280976
Saved in:
6
Effects of COVID-19 on well-being and customer loyalty : a life event perspective
Sauer, Nicola E.
;
Hofmann, Verena
;
Hebborn, Heike
; …
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
2
,
pp. 35-48
Persistent link: https://www.econbiz.de/10014306384
Saved in:
7
Effects of live streaming commerce on returns and measures for return avoidance from a customer's perspective
Rese, Alexandra
;
Pan, Yongting
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
4
,
pp. 14-31
Persistent link: https://www.econbiz.de/10014437779
Saved in:
8
Effects of the variation of rhetorical ambiguity on advertising persuasion : mediating role of the mental imagery and moderating role of the tolerance to ambiguity
Mzoughi, Mohamed-Nabil
;
Chaieb, Safa
;
Garrouch, Karim
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 75-88
Persistent link: https://www.econbiz.de/10014340549
Saved in:
9
Enhancing internal branding outcomes through customer experience management : new empirical insights from the automotive industry
Souka, Mohamed
;
Rump, Markus
;
Löffler, Michael
; …
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
2
,
pp. 22-34
Persistent link: https://www.econbiz.de/10014306383
Saved in:
10
Let's dance a little bit : preliminary considerations about effects of dance in advertising videos
Brauckmann, Nadine
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
4
,
pp. 32-65
Persistent link: https://www.econbiz.de/10014437780
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