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~isPartOf:"Marketing : journal of research and management"
~isPartOf:"Marketing letters : a journal of research in marketing"
~language:"eng"
~person:"Ahn, Hongmin"
~person:"Bagozzi, Richard P."
~subject:"Automotive industry"
~subject:"Ethics"
~subject:"Markenführung"
~subject:"Unternehmensethik"
~type_genre:"Article in journal"
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Automotive industry
Ethics
Markenführung
Unternehmensethik
Consumer behaviour
5
Konsumentenverhalten
5
Brand management
4
Emotion
3
Brand
2
Brand image
2
Brand love
2
Markenartikel
2
Markenimage
2
Beziehungsmarketing
1
Brand attachment
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Brand loyalty
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C-OAR-SE method
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Consumer emotional intelligence
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Love
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Market segmentation
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Perceived Intention
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Ahn, Hongmin
Bagozzi, Richard P.
Ahuvia, Aaron
2
Batra, Rajeev
2
Chen, Qimei
2
Gunasti, Kunter
2
Kouril, Michal
2
Liu, Maggie Wenjing
2
Newman, Kevin P.
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Pogacar, Ruth
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Romaniuk, Jenni
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Rossiter, John R.
2
Trump, Rebecca K.
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1
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Borgelink, Bianca G. D.
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Bradlow, Eric T.
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Brennan, Stacey M.
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Bóveda-Lambie, Adriana M.
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Carpenter, Thomas P.
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Casteran, Gauthier
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Chen, Wei-Wei
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Chrysochou, Polymeros
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Marketing : journal of research and management
Marketing letters : a journal of research in marketing
Journal of business research : JBR
2
Psychology & marketing
2
The journal of brand management : an international journal
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Journal of marketing
1
Journal of marketing research : JMR
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Journal of marketing theory and practice : JMTP
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Journal of nonprofit & public sector marketing
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Journal of the Academy of Marketing Science
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The journal of product & brand management
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ECONIS (ZBW)
4
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1
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
2
Consumer emotional intelligence and its effects on responses to transgressions
Ahn, Hongmin
;
Sung, Yongjun
;
Drumwright, Minette E.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 223-233
Persistent link: https://www.econbiz.de/10011486471
Saved in:
3
Psychometric vs. C-OAR-SE measures of brand love : a reply to Rossiter
Ahuvia, Aaron
;
Bagozzi, Richard P.
;
Batra, Rajeev
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 235-243
Persistent link: https://www.econbiz.de/10010367203
Saved in:
4
When customers think differently : a customer-side categorization approach to strategic groups
Paulsen, Marcel
;
Birk, Matthias M.
;
Bagozzi, Richard P.
- In:
Marketing : journal of research and management
3
(
2007
)
2
,
pp. 91-104
Persistent link: https://www.econbiz.de/10003585096
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