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~isPartOf:"Marketing : journal of research and management"
~isPartOf:"The journal of product & brand management"
~language:"eng"
~person:"Bagozzi, Richard P."
~person:"Rindell, Anne"
~subject:"Ethics"
~subject:"Markenführung"
~subject:"Unternehmensethik"
~type_genre:"Article in journal"
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Ethics
Markenführung
Unternehmensethik
Consumer behaviour
6
Konsumentenverhalten
6
Brand management
5
Brand image
4
Markenimage
4
Brand avoidance
2
Business ethics
2
Ethical concerns
2
Ethik
2
Image heritage
2
Anti-branding
1
Automotive industry
1
Brand
1
Consumer psychology
1
Kfz-Industrie
1
Markenartikel
1
Market segmentation
1
Marktsegmentierung
1
Measurement
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Messung
1
Neuromarketing
1
Personality psychology
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Persönlichkeitspsychologie
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Article in journal
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5
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English
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Bagozzi, Richard P.
Rindell, Anne
Guzman, Francisco
9
Fetscherin, Marc
4
Hegner, Sabrina
3
Veloutsou, Cleopatra
3
Wallace, Elaine
3
Abratt, Russell
2
Al-Kwifi, Sam O.
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Christodoulides, George
2
Davari, Arezoo
2
Davis, Donna
2
Dwivedi, Abhishek
2
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2
Herstein, Ram
2
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2
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2
Khan, Huda
2
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2
Lee, Richard
2
Leingpibul, Thaweephan
2
Levy, Shalom
2
Lockshin, Larry
2
Loureiro, Sandra Maria Correia
2
Michaelidou, Nina
2
Odoom, Raphael
2
Paswan, Audhesh K.
2
Pinto, Diego Costa
2
Roy, Subhadip
2
Sarkar, Abhigyan
2
Shobeiri, Saeed
2
Siamagka, Nikoletta Theofania
2
Sreejesh, S.
2
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2
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Marketing : journal of research and management
The journal of product & brand management
Journal of business research : JBR
2
Marketing letters : a journal of research in marketing
2
Psychology & marketing
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of marketing theory and practice : JMTP
1
Journal of nonprofit & public sector marketing
1
Journal of organizational change management
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
5
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1
Brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 11-25
Persistent link: https://www.econbiz.de/10011563009
Saved in:
2
Ethical consumers' brand avoidance
Rindell, Anne
;
Strandvik, Tore
;
Wilén, Kristoffer
- In:
The journal of product & brand management
23
(
2014
)
2
,
pp. 114-120
Persistent link: https://www.econbiz.de/10010384246
Saved in:
3
Ethical consumers' brand avoidance
Rindell, Anne
;
Strandvik, Tore
;
Wilién, Kristoffer
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 484-490
Persistent link: https://www.econbiz.de/10010225094
Saved in:
4
The role of brand images in consumer practices : uncovering embedded brand strength
Rindell, Anne
;
Korkman, Oskar
;
Gummerus, Johanna
- In:
The journal of product & brand management
20
(
2011
)
6
,
pp. 440-446
Persistent link: https://www.econbiz.de/10010217464
Saved in:
5
When customers think differently : a customer-side categorization approach to strategic groups
Paulsen, Marcel
;
Birk, Matthias M.
;
Bagozzi, Richard P.
- In:
Marketing : journal of research and management
3
(
2007
)
2
,
pp. 91-104
Persistent link: https://www.econbiz.de/10003585096
Saved in:
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