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~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Бизнес Информ"
~person:"Bang, Nguyen"
~person:"Chan, Ricky Y. K."
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Consumer behaviour
6
Konsumentenverhalten
6
Product counterfeiting
3
Produktpiraterie
3
Beziehungsmarketing
2
Brand
2
Brand loyalty
2
Brand management
2
Counterfeit proneness
2
Ethics
2
Ethik
2
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2
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2
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1
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China
1
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Counterfeit consumption
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Counterfeiting
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Customer engagement
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Customer satisfaction
1
Egocentric bias
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Einzelhandel
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Ethical judgment
1
Experiment
1
Inflation
1
Kulturelle Identität
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Bang, Nguyen
Chan, Ricky Y. K.
Phau, Ian
8
Arli, Denni
5
Sharma, Piyush
5
Casidy, Riza
3
Cheah, Isaac
3
Hollebeek, Linda D.
3
Khare, Arpita
3
Kumar, Prashant
3
Leckie, Civilai
3
Roy, Rajat
3
Shimul, Anwar Sadat
3
Sivakumaran, Bharadhwaj
3
Wang, Bo
3
Brennan, Ross
2
Custance, Paul
2
Das, Gopal
2
Deb, Madhurima
2
Fernando, Angeline Gautami
2
Grace, Debra
2
Kaushal, Vikrant
2
Kumar, Vikas
2
Ladeira, Wagner Junior
2
Lobo, Antonio
2
Merrilees, Bill
2
Perin, Marcelo Gattermann
2
Pinto, Diego Costa
2
Pradhan, Debasis
2
Ross, Mitchell
2
Santini, Fernando de Oliveira
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Sarkar, Abhigyan
2
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2
Thaichon, Park
2
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2
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2
Zameer, Hashim
2
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1
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1
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Marketing intelligence & planning
Бизнес Информ
Journal of business research : JBR
4
The marketing review
4
Asia-Pacific journal of business administration
3
International journal of hospitality management
3
The journal of services marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of retailing and consumer services
2
The international journal of bank marketing : IJBM
2
Business process management journal
1
Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
Globalisation and marketing management
1
International journal of consumer studies
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of business ethics : JOBE
1
Journal of global marketing
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Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Journal of vacation marketing : an international journal
1
Psychology & marketing
1
Qualitative market research : an international journal
1
Technological forecasting & social change : an international journal
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The journal of consumer marketing
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ECONIS (ZBW)
6
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1
Cultural differences in deliberate counterfeit purchase behavior
Sharma, Piyush
;
Chan, Ricky Y. K.
;
St. Davčik, Nebojša
; …
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 121-137
Persistent link: https://www.econbiz.de/10013172901
Saved in:
2
Responsible brands vs active brands? : an examination of brand personality on brand awareness, brand trust, and brand loyalty
Molinillo, Sebastian
;
Japutra, Arnold
;
Bang, Nguyen
; …
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10011700781
Saved in:
3
Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
Saved in:
4
Demystifying deliberate counterfeit purchase behaviour : towards a unified conceptual framework
Sharma, Piyush
;
Chan, Ricky Y. K.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 318-335
Persistent link: https://www.econbiz.de/10011570774
Saved in:
5
Using spotlight effect to curb counterfeit consumption : an experimental investigation
Zhan, Lingjing
;
Sharma, Piyush
;
Chan, Ricky Y. K.
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 556-574
Persistent link: https://www.econbiz.de/10011381687
Saved in:
6
Customer engagement planning emerging from the "individualist-collectivist"-framework : an empirical examination in China and UK
Bang, Nguyen
;
Chang, Kirk
;
Simkin, Lyndon
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 41-65
Persistent link: https://www.econbiz.de/10010252037
Saved in:
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