//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Proceedings series / American Marketing Association"
~type_genre:"Collection of articles of several authors"
~type_genre:"Collection of articles written by one author"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing mix"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
9
Marketingmanagement
9
Marketing
7
Marketing theory
6
Marketingtheorie
6
USA
5
United States
5
International marketing
3
Internationales Marketing
3
Selling
3
Theorie
3
Theory
3
Verkauf
3
Internet
2
Absatz
1
Absatzplanung
1
Absatzpolitik
1
E-commerce
1
Electronic Commerce
1
Industrie
1
Knowledge society
1
Market research
1
Marktforschung
1
Organisatorischer Wandel
1
Organizational change
1
Strategic management
1
Strategisches Management
1
Wissensgesellschaft
1
more ...
less ...
Type of publication
All
Book / Working Paper
9
Type of publication (narrower categories)
All
Collection of articles of several authors
Collection of articles written by one author
Article in journal
81
Aufsatz in Zeitschrift
81
Sammelwerk
9
Conference proceedings
7
Konferenzschrift
7
Case study
5
Fallstudie
5
Graue Literatur
5
Non-commercial literature
5
Medienkombination
1
Mehrbändiges Werk
1
Multi-volume publication
1
more ...
less ...
Language
All
English
9
Author
All
Harker, Michael
2
Cron, William L.
1
Evans, Kenneth R.
1
Grewal, Dhruv
1
Hartline, Michael
1
Henderson, Geraldine Rosa
1
LeClair, Debbie Thorne
1
Moore, Marian C.
1
Pechmann, Connie
1
Sarmaniotis, Christos
1
Scheer, Lisa K.
1
Spekman, Robert E.
1
Wilson, David T.
1
more ...
less ...
Institution
All
American Marketing Association
6
Winter Educators' Conference <1997, Saint Petersburg Beach, Fla.>
1
Winter Educators' Conference <1998, Austin, Tex.>
1
Winter Educators' Conference <2002, Austin, Tex.>
1
Winter Educators' Conference <2004, Scottsdale, Ariz.>
1
Published in...
All
Marketing intelligence & planning
Proceedings series / American Marketing Association
Erfurter Hefte zum angewandten Marketing
14
Journal of business research : JBR
11
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
10
Legends in marketing
9
Premier reference source
8
Zeszyty naukowe
8
International journal of technology marketing : IJTMkt
6
Journal of marketing management : MM
6
The journal of business & industrial marketing
6
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
International marketing review
5
Legends in strategic marketing
5
SAGE library in marketing
5
Edward Elgar E-Book Archive
4
Elgar original reference
4
Europäische Kulturen in der Wirtschaftskommunikation
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of strategic marketing
4
Journal of the Academy of Marketing Science
4
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
4
Springer Reference Wirtschaft
4
European journal of marketing : EJM
3
Gabler Edition Wissenschaft
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing communications
3
Key issues in marketing management
3
Marketingforschung aktuell
3
Psychology & marketing
3
Research
3
Sage library in marketing
3
Technischer Vertrieb
3
AMA educators' proceedings
2
Advances in advertising research
2
Advances in international management
2
Advances in international marketing
2
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
2
Business/Economics
2
Conference Board report
2
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing strategies and practices in the contemporary environment
Sarmaniotis, Christos
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010364223
Saved in:
2
Marketing cases : learning from marketing practice
Harker, Michael
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009384793
Saved in:
3
Marketing cases
Harker, Michael
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10009526345
Saved in:
4
"Marketing theory and applications" ; 2004=Vol. 15
Cron, William L.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002170130
Saved in:
5
"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001752829
Saved in:
6
"Marketing theory and applications" ; 2002=Vol. 13
Evans, Kenneth R.
(
contributor
);
Scheer, Lisa K.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001752828
Saved in:
7
"Marketing theory and applications" ; 1998=Vol. 9
Grewal, Dhruv
(
contributor
);
Pechmann, Connie
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000680701
Saved in:
8
"Marketing theory and applications" ; 1997=Vol. 8
LeClair, Debbie Thorne
(
contributor
); …
-
1997
Persistent link: https://www.econbiz.de/10000680695
Saved in:
9
A strategic approach to business marketing
Spekman, Robert E.
(
contributor
); …
-
1985
Persistent link: https://www.econbiz.de/10000697570
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->