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~isPartOf:"Marketing intelligence & planning"
~isPartOf:"The journal of product & brand management"
~subject:"Brand equity"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Markenloyalität"
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Brand equity
Konsumentenverhalten
Brand loyalty
30
Markentreue
30
Beziehungsmarketing
29
Brand management
29
Markenführung
29
Relationship marketing
29
Consumer behaviour
28
Brand
24
Markenartikel
24
Brand image
23
Markenimage
23
Customer satisfaction
8
Kundenzufriedenheit
8
Social Web
6
Social web
6
Internet marketing
5
Online-Marketing
5
Customer integration
4
Customer retention
4
Kundenbindung
4
Kundenintegration
4
Personality psychology
4
Persönlichkeitspsychologie
4
Brand identification
3
Confidence
3
Emerging economies
3
Schwellenländer
3
Vertrauen
3
Brand co-creation
2
Brand engagement
2
Brand experience
2
Brand love
2
Brand trust
2
Branding
2
Consumer-brand relationships
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Emotion
2
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28
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English
28
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Giovanis, Apostolos
2
Amelia, Maria Veronica
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Bang, Nguyen
1
Behi, Azza Temessek
1
Belaid, Samy
1
Benhabib, Abderrezzak
1
Bilgihan, Anil
1
Brexendorf, Tim Oliver
1
Cardinale, Sylvia
1
Chen, Jiawen
1
Chieng, Fayrene
1
Coelho, Filipe
1
Du, Peng
1
Dwivedi, Yogesh Kumar
1
Eastman, Jacqueline Kilsheimer
1
Fatma, Mobin
1
Faßnacht, Martin
1
Ferreira, Alcina G.
1
Guo, Rui
1
Guzman, Francisco
1
Gómez-Suárez, Mónica
1
Habachi, Salma
1
Hsieh, Sara H.
1
Huang, Travis K.
1
Kaufmann, Hans Rüdiger
1
Khan, Imran
1
Kingshott, Russel PJ
1
Kuikka, Anna
1
Laukkanen, Tommi
1
Leckie, Civilai
1
Lee, Crystal T.
1
Lee, Michael S. W.
1
Li, Yuan
1
Liao, Junyun
1
Lin, Chia-Ling
1
Lin, Kuan-Yu
1
Lin, Long-yi
1
Lisboa, João Veríssimo
1
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Marketing intelligence & planning
The journal of product & brand management
Journal of retailing and consumer services
26
The journal of brand management : an international journal
20
Journal of business research : JBR
19
Asia Pacific journal of marketing and logistics
13
European journal of marketing : EJM
10
International journal of hospitality management
10
International journal of internet marketing and advertising : IJIMA
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Cogent business & management
6
Journal of promotion management : innovations in planning and applied research
6
Journal of strategic marketing
6
Australasian marketing journal
5
Global business review
5
International journal of contemporary hospitality management
5
Journal of marketing analytics : JMA
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Psychology & marketing
5
The IUP journal of brand management : IJBRM
5
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing management : MM
4
Marketing letters : a journal of research in marketing
4
Pakistan journal of commerce and social sciences
4
The journal of consumer marketing
4
The service industries journal
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of Indian culture and business management
3
International journal of consumer studies
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International marketing review
3
Journal of consumer behaviour : an international research review
3
Journal of global marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
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ECONIS (ZBW)
28
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1
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
2
Avoidance or trash talk : the differential impact of brand identification and brand disidentification on oppositional brand loyalty
Liao, Junyun
;
Guo, Rui
;
Chen, Jiawen
;
Du, Peng
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10014334392
Saved in:
3
Feeling psychologically close : examining the determinants of branded app engagement
Hsieh, Sara H.
;
Tseng, Timmy H.
;
Lee, Crystal T.
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 566-581
Persistent link: https://www.econbiz.de/10014281355
Saved in:
4
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
5
Evolving brand boundaries and expectations : looking back on brand equity, brand loyalty, and brand image research to move forward
Parris, Denise Linda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 191-234
Persistent link: https://www.econbiz.de/10013552952
Saved in:
6
Role of corporate social responsibility authenticity in developing perceived brand loyalty : a consumer perceptions paradigm
Safeer, Asif Ali
;
Liu, Hancheng
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 330-342
Persistent link: https://www.econbiz.de/10013552963
Saved in:
7
Is it love or just like? : Generation Z's brand relationship with luxury
Shin, Hyunju
;
Eastman, Jacqueline Kilsheimer
;
Li, Yuan
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 394-414
Persistent link: https://www.econbiz.de/10013164358
Saved in:
8
Enhancing brand loyalty through online brand communities : the role of community benefits
Huang, Travis K.
;
Wang, Yi-Ting
;
Lin, Kuan-Yu
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 823-838
Persistent link: https://www.econbiz.de/10013407539
Saved in:
9
Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment
Chieng, Fayrene
;
Sharma, Piyush
;
Kingshott, Russel PJ
; …
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 870-885
Persistent link: https://www.econbiz.de/10013407569
Saved in:
10
Examining the moderating role of personality traits in the relationship between brand trust and brand loyalty
Menidjel, Choukri
;
Benhabib, Abderrezzak
;
Bilgihan, Anil
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 631-649
Persistent link: https://www.econbiz.de/10011801141
Saved in:
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