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~isPartOf:"Marketing intelligence & planning"
~language:"eng"
~language:"spa"
~person:"Kaushal, Vikrant"
~person:"Sarkar, Juhi Gahlot"
~person:"Sharma, Piyush"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Graue Literatur"
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Consumer behaviour
Konsumentenverhalten
9
Brand management
3
Markenführung
3
Product counterfeiting
3
Produktpiraterie
3
Advertising effects
2
Brand
2
Brand image
2
Counterfeit proneness
2
Ethics
2
Ethik
2
Markenartikel
2
Markenimage
2
Subjective norms
2
Target group
2
Werbewirkung
2
Willingness to pay
2
Zahlungsbereitschaftsanalyse
2
Zielgruppe
2
Advertising message involvement
1
Attachment style
1
Attitude
1
Attitudes
1
Battery electric vehicles
1
Beziehungsmarketing
1
Bias
1
Brand attitude
1
Brand commitment
1
Brand credibility
1
Business founders
1
Business start-up
1
Cataract
1
Celebrity endorsement
1
Celebrity-Werbung
1
Consumer adoption
1
Consumer attitudes
1
Consumer-perceived brand ethicality
1
Consumption embarrassment
1
Continuance intention
1
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Online availability
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Undetermined
8
Type of publication
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Article
9
Type of publication (narrower categories)
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Article in journal
Graue Literatur
Aufsatz in Zeitschrift
9
Language
All
English
Spanish
Author
All
Kaushal, Vikrant
Sarkar, Juhi Gahlot
Sharma, Piyush
Phau, Ian
8
Arli, Denni
5
Bang, Nguyen
3
Casidy, Riza
3
Chan, Ricky Y. K.
3
Cheah, Isaac
3
Hollebeek, Linda D.
3
Khare, Arpita
3
Kumar, Prashant
3
Leckie, Civilai
3
Roy, Rajat
3
Shimul, Anwar Sadat
3
Sivakumaran, Bharadhwaj
3
Wang, Bo
3
Brennan, Ross
2
Custance, Paul
2
Das, Gopal
2
Deb, Madhurima
2
Fernando, Angeline Gautami
2
Grace, Debra
2
Kumar, Vikas
2
Ladeira, Wagner Junior
2
Lobo, Antonio
2
Merrilees, Bill
2
Perin, Marcelo Gattermann
2
Pinto, Diego Costa
2
Pradhan, Debasis
2
Ross, Mitchell
2
Santini, Fernando de Oliveira
2
Sarkar, Abhigyan
2
Tay, Richard
2
Thaichon, Park
2
Tjiptono, Fandy
2
Walley, Keith
2
Zameer, Hashim
2
Abdeen, Afra
1
Abhishek
1
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Published in...
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Marketing intelligence & planning
Journal of business research : JBR
8
The journal of services marketing
7
Journal of retailing and consumer services
5
European journal of marketing : EJM
4
Journal of international consumer marketing
3
Asia Pacific journal of marketing and logistics
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of marketing management : MM
2
Psychology & marketing
2
Society and business review
2
Young consumers : insight and ideas for responsible marketers
2
Corporate reputation review : an international journal
1
European journal of marketing
1
International journal of hospitality management
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of retail and distribution management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JBE
1
Journal of consumer marketing
1
Journal of euromarketing
1
Journal of fashion marketing and management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing for higher education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of the Academy of Marketing Science
1
Qualitative market research : an international journal
1
Technological forecasting & social change : an international journal
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
The marketing review
1
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Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
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articles prioritized
date (newest first)
date (oldest first)
1
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
Saved in:
2
Cultural differences in deliberate counterfeit purchase behavior
Sharma, Piyush
;
Chan, Ricky Y. K.
;
St. Davčik, Nebojša
; …
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 121-137
Persistent link: https://www.econbiz.de/10013172901
Saved in:
3
Mobile wallets adoption : pre- and post-adoption dynamics of mobile wallets usage
Jaiswal, Deepak
;
Kaushal, Vikrant
;
Mohan, Ashutosh
; …
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 573-588
Persistent link: https://www.econbiz.de/10013393500
Saved in:
4
Impact of online advertising on adolescent's brand attitudes
Eshghi, Abdolreza
;
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 706-723
Persistent link: https://www.econbiz.de/10011797790
Saved in:
5
Investigating young customers' retail purchase embarrassment
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Marketing intelligence & planning
35
(
2017
)
1
,
pp. 111-129
Persistent link: https://www.econbiz.de/10011657330
Saved in:
6
Threat, efficacy and message framing in consumer healthcare
Nandakumar, Nachiketas
;
Sivakumaran, Bharadhwaj
;
Kalro, Arti
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 442-457
Persistent link: https://www.econbiz.de/10011723754
Saved in:
7
Antecedents, outcomes, and mediating role of internal reference prices in pay-what-you-want (PWYW) pricing
Roy, Rajat
;
Rabbanee, Fazlul K.
;
Sharma, Piyush
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 117-136
Persistent link: https://www.econbiz.de/10011459210
Saved in:
8
Demystifying deliberate counterfeit purchase behaviour : towards a unified conceptual framework
Sharma, Piyush
;
Chan, Ricky Y. K.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 318-335
Persistent link: https://www.econbiz.de/10011570774
Saved in:
9
Using spotlight effect to curb counterfeit consumption : an experimental investigation
Zhan, Lingjing
;
Sharma, Piyush
;
Chan, Ricky Y. K.
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 556-574
Persistent link: https://www.econbiz.de/10011381687
Saved in:
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