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~isPartOf:"Marketing intelligence & planning"
~language:"eng"
~subject:"Advertising"
~subject:"Deutschland"
~subject:"Marketing management"
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Search: subject_exact:"Social media marketing"
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Advertising
Deutschland
Marketing management
Internet marketing
45
Online-Marketing
45
Social Web
32
Social web
32
Consumer behaviour
24
Konsumentenverhalten
24
Beziehungsmarketing
17
Brand management
17
Markenführung
17
Relationship marketing
17
Brand image
12
Markenimage
12
Social media
11
Advertising effects
10
Werbewirkung
10
Brand
9
Markenartikel
9
Marketingmanagement
8
E-commerce
7
Electronic Commerce
7
Online retailing
6
Online-Handel
6
Werbung
6
Customer integration
5
Kundenintegration
5
Internet
4
Website
4
B-to-B-Marketing
3
Bibliometrics
3
Bibliometrie
3
Brand attitude
3
Business-to-business marketing
3
Distribution channel
3
Facebook
3
Influencer marketing
3
Lieferantenmanagement
3
Social media marketing
3
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Bal, Anjali
1
Bartsch, Silke
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Casidy, Riza
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Chauhan, Abhishek
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1
Darlin Apasrawirote
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1
Driesener, Carl Barrie
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Göbel, Fabian
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Huhman, Bruce A.
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1
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1
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Li, Bin
1
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1
Maplestone, Vanya Louise
1
Meyer, Anton
1
Paisarn Muneesawang
1
Parent, Michael
1
Pitt, Leyland F.
1
Qi, Zhou
1
Ramaseshan, B.
1
Read, Glenna L.
1
Ross, Mitchell
1
Shao, Wei
1
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1
Tsiotsou, Rodoula H.
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1
Vashisht, Devika
1
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1
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Marketing intelligence & planning
International journal of advertising : the review of marketing communications
85
Journal of business research : JBR
67
International journal of internet marketing and advertising : IJIMA
60
Journal of marketing communications
50
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of promotion management : innovations in planning and applied research
36
International journal of advertising : the quarterly review of marketing communications
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Journal of advertising research
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Industrial marketing management : the international journal for industrial and high-tech firms
22
Journal of retailing and consumer services
22
Journal of promotion management : JPM
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of marketing research : JMR
17
Journal of internet commerce
16
Journal of marketing
16
Journal of strategic marketing
16
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
15
Journal of the Academy of Marketing Science
15
Psychology & marketing
15
Young consumers : insight and ideas for responsible marketers
15
Handbook of research on effective advertising strategies in the social media age
14
European journal of marketing : EJM
13
European journal of operational research : EJOR
13
Journal of current issues and research in advertising
13
European research studies
12
Information systems research : ISR
12
Journal of marketing management : MM
12
Quantitative marketing and economics : QME
12
International journal of technology marketing : IJTMkt
11
Marketing science
11
The journal of business & industrial marketing
11
Cogent business & management
10
International journal of electronic marketing and retailing : IJEMR
10
Journal of marketing research
10
Springer eBook Collection
10
Electronic commerce research
9
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ECONIS (ZBW)
13
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1
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
2
Influencers' smiles work regardless of product and message
Kim, Taeyeon
;
Read, Glenna L.
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 425-440
Persistent link: https://www.econbiz.de/10013393439
Saved in:
3
Digital marketing capability : the mystery of business capabilities
Darlin Apasrawirote
;
Kritcha Yawised
;
Paisarn Muneesawang
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 477-496
Persistent link: https://www.econbiz.de/10013393452
Saved in:
4
Effect of game-interactivity and congruence on presence and brand attitude
Vashisht, Devika
;
Chauhan, Abhishek
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 789-804
Persistent link: https://www.econbiz.de/10011797979
Saved in:
5
Consumer responses to covert advertising in social media
Göbel, Fabian
;
Meyer, Anton
;
Ramaseshan, B.
;
Bartsch, Silke
- In:
Marketing intelligence & planning
35
(
2017
)
5
,
pp. 578-593
Persistent link: https://www.econbiz.de/10011774511
Saved in:
6
Exploring the integration of social media within integrated marketing communication frameworks : perspectives of services marketers
Valos, Michael John
;
Habibi, Fatemeh
;
Casidy, Riza
; …
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10011459169
Saved in:
7
Advertising implications and design of messages
D'Souza, Clare M.
;
Tay, Richard
- In:
Marketing intelligence & planning
34
(
2016
)
4
,
pp. 504-522
Persistent link: https://www.econbiz.de/10011571124
Saved in:
8
Content and compliance of pharmaceutical social media marketing
Huhman, Bruce A.
;
Limbu, Yam B.
- In:
Marketing intelligence & planning
34
(
2016
)
7
,
pp. 977-999
Persistent link: https://www.econbiz.de/10011623909
Saved in:
9
Self-regulatory focus and advertising effectiveness
Shao, Wei
;
Grace, Debra
;
Ross, Mitchell
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 612-632
Persistent link: https://www.econbiz.de/10011381699
Saved in:
10
Critical success factors for B2B e-markets : a strategic fit perspective
Johnson, Michael
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 698-727
Persistent link: https://www.econbiz.de/10010226578
Saved in:
1
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