//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing intelligence & planning"
~person:"Agbemabiese, George Cudjoe"
~person:"Bu, Yi"
~person:"Simmons, Geoffrey"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing mix"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
4
Marketingmanagement
4
KMU
2
SME
2
Analysis of variance
1
Betriebliche Wertschöpfung
1
Betriebliches Umfeld
1
Brand
1
Brand image
1
Brand management
1
Brand regulations
1
Branding capabilities
1
Brasilien
1
Brazil
1
Business environment
1
Citizenship behaviour
1
Competitive advantage
1
Corporate disclosure
1
Einzelhandel
1
Emerging economies
1
Emerging markets
1
Entrepreneurship
1
Entrepreneurship approach
1
Firm performance
1
Großbritannien
1
Influencer marketing
1
KMU-Marketing
1
Kundenbindungsprogramm
1
Loyalty program
1
Markenartikel
1
Markenführung
1
Markenimage
1
Marketing
1
Participation behaviour
1
Retail trade
1
SME marketing
1
Schwellenländer
1
Small- and medium-sized enterprises (SMEs)
1
Sponsoring
1
Sponsorship
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Agbemabiese, George Cudjoe
Bu, Yi
Simmons, Geoffrey
Simkin, Lyndon
3
Ardley, Barry
2
Caemmerer, Barbara
2
Fearne, Andrew P.
2
Grace, Debra
2
Harker, Michael
2
Kumar, Prashant
2
Abosag, Ibrahim
1
Adam, Stewart
1
Agnihotri, Raj
1
Ahmadi, Zahra
1
Anning-Dorson, Thomas
1
Armstrong, Gillian
1
Asaad, Yousra
1
Bal, Anjali
1
Balboni, Bernardo
1
Balmer, John M. T.
1
Bang, Nguyen
1
Brem, Alexander
1
Brennan, Ross
1
Brooks, Neil
1
Brouthers, Lance Eliot
1
Cacciolatti, Luca A.
1
Casidy, Riza
1
Centeno, Edgar
1
Chang, Kirk
1
Chikweche, Tendai
1
Cohen, Geraldine
1
Crick, Dave
1
Crick, James M.
1
Cruz-Ros, Sonia
1
Dantas, Danilo C.
1
Darlin Apasrawirote
1
Datta, Biplab
1
Deans, Kenneth R.
1
Didonet, Simone
1
Didonet, Simone Regina
1
more ...
less ...
Published in...
All
Marketing intelligence & planning
Industrial marketing management : the international journal for industrial and high-tech firms
1
International small business journal : ISBJ
1
International small business journal : researching entrepreneurship
1
Journal of contemporary marketing science
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Influencer marketing : sponsorship disclosure and value co-creation behaviour
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 854-870
Persistent link: https://www.econbiz.de/10013393572
Saved in:
2
Branding capabilities and SME performance in an emerging market : the moderating effect of brand regulations
Odoom, Raphael
;
Agbemabiese, George Cudjoe
; …
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 473-487
Persistent link: https://www.econbiz.de/10011723771
Saved in:
3
The relationship between small business market orientation and environmental uncertainty
Didonet, Simone
;
Simmons, Geoffrey
; …
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 757-779
Persistent link: https://www.econbiz.de/10009671935
Saved in:
4
Marketing planning and digital customer loyalty data in small business
Donnelly, Christina
;
Simmons, Geoffrey
;
Armstrong, Gillian
- In:
Marketing intelligence & planning
30
(
2012
)
5
,
pp. 515-534
Persistent link: https://www.econbiz.de/10009611621
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->