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~isPartOf:"Marketing intelligence & planning"
~person:"Custance, Paul"
~person:"Tay, Richard"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Article"
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Konsumentenverhalten
Consumer behaviour
4
Advertising
1
Advertising effectiveness
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Automotive industry
1
Automotive market
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Brand management
1
Children
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China
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Confidence
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Consumers
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Crisis management
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Emerging economies
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Lebensmittelsicherheit
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Luxury
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Luxury goods
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Markenführung
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Market segmentation
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Market share
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Marktanteil
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Marktsegmentierung
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Milchverarbeitung
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Custance, Paul
Tay, Richard
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5
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5
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3
Casidy, Riza
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Chan, Ricky Y. K.
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Marketing intelligence & planning
Qualitative market research : an international journal
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ECONIS (ZBW)
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1
Advertising implications and design of messages
D'Souza, Clare M.
;
Tay, Richard
- In:
Marketing intelligence & planning
34
(
2016
)
4
,
pp. 504-522
Persistent link: https://www.econbiz.de/10011571124
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2
Consumer preferences and policy implications for the green car market
Chowdhury, Mahzabin
;
Salam, Khan
;
Tay, Richard
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 810-827
Persistent link: https://www.econbiz.de/10011571200
Saved in:
3
The key dimensions of luxury from a UK consumers' perspective
Walley, Keith
;
Custance, Paul
;
copley, Paul
;
Perry, Sue
- In:
Marketing intelligence & planning
31
(
2013
)
7
,
pp. 823-837
Persistent link: https://www.econbiz.de/10010227494
Saved in:
4
Crisis brand management in emerging markets : insight from the Chinese infant milk powder scandal
Custance, Paul
;
Walley, Keith
;
Jiang, Dongni
- In:
Marketing intelligence & planning
30
(
2012
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10009508101
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