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~isPartOf:"Marketing intelligence & planning"
~person:"Henneberg, Stephan"
~person:"Hofmaier, Richard"
~person:"Johnson, Michael"
~person:"Lowe, Sid"
~person:"Rowley, Jennifer"
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Henneberg, Stephan
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Marketing intelligence & planning
Industrial marketing management : the international journal for industrial and high-tech firms
17
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
5
De Gruyter eBook-Paket Wirtschaftswissenschaften
1
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Harvard-Business-Manager : das Wissen der Besten
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Service Value als Werttreiber : Konzepte, Messung und Steuerung
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ECONIS (ZBW)
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1
Social media brand building strategies in B2B companies
Cawsey, Timothy
;
Rowley, Jennifer
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 754-776
Persistent link: https://www.econbiz.de/10011571179
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2
Context into text into context : marketing practice into theory, marketing theory into practice
Smith, Terry
;
Williams, Tom
;
Lowe, Sid
;
Rod, Michel
; …
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 1027-1046
Persistent link: https://www.econbiz.de/10011447936
Saved in:
3
Critical success factors for B2B e-markets : a strategic fit perspective
Johnson, Michael
- In:
Marketing intelligence & planning
31
(
2013
)
4
,
pp. 337-366
Persistent link: https://www.econbiz.de/10009764906
Saved in:
4
Critical success factors for B2B e-markets : a strategic fit perspective
Johnson, Michael
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 698-727
Persistent link: https://www.econbiz.de/10010226578
Saved in:
5
Exploring trust vis-à-vis reliance in business relationships : a qualitative analysis in the UK construction industry
Jiang, Zhizhong
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Marketing intelligence & planning
28
(
2010
)
6
,
pp. 706-722
Persistent link: https://www.econbiz.de/10009513558
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