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~isPartOf:"Marketing intelligence & planning"
~subject:"Beziehungsmarketing"
~subject:"Online-Marketing"
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Beziehungsmarketing
Online-Marketing
Consumer behaviour
241
Konsumentenverhalten
241
Brand management
60
Markenführung
60
Brand image
52
Markenimage
52
Relationship marketing
51
Brand
29
Markenartikel
29
Internet marketing
25
Social Web
25
Social web
25
Advertising effects
23
Werbewirkung
23
Customer satisfaction
21
Einzelhandel
21
Kundenzufriedenheit
21
Retail trade
21
Dienstleistungsqualität
17
Environmental consciousness
17
Service quality
17
Umweltbewusstsein
17
Online retailing
16
Online-Handel
16
Emotion
13
Marketing management
13
Marketingmanagement
13
Advertising
12
Corporate Social Responsibility
12
Corporate social responsibility
12
Green marketing
12
India
12
Indien
12
Luxury goods
12
Luxusgüter
12
Öko-Marketing
12
Confidence
11
Purchase intention
11
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Undetermined
53
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Article
65
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Article in journal
65
Aufsatz in Zeitschrift
65
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English
65
Author
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Hollebeek, Linda D.
3
Leckie, Civilai
3
Bang, Nguyen
2
Merrilees, Bill
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Agrawal, Rajat
1
Ahmed, Riaz Uddin
1
Akasreku, Frank
1
Alwi, Sharifah
1
Amenuvor, Fortune Edem
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Ballantine, Paul W.
1
Bapat, Dhananjay
1
Bartsch, Silke
1
Bharti, Kumkum
1
Bjelic, Marija
1
Bogoevska-Gavrilova, Irena
1
Brem, Alexander
1
Cambra-Fierro, Jesus
1
Cardinale, Sylvia
1
Casidy, Riza
1
Chang, Kirk
1
Chauhan, Abhishek
1
Chen, Annie Huiling
1
Ciunova-Shuleska, Anita
1
Claro, Danny Pimentel
1
Coates, Nigel
1
D'Souza, Clare M.
1
Das, Gopal
1
Dias, Helison Bertoli Alves
1
Dimitrovski, Darko
1
Eren, P. Erhan
1
Esfidani, Mohammad Rahim
1
Eshghi, Abdolreza
1
Eugene Cheng-xi Aw
1
Fernando, Angeline Gautami
1
France, Cassandra
1
Ganguli, Shirshendu
1
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Published in...
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Marketing intelligence & planning
Journal of retailing and consumer services
560
Journal of business research : JBR
500
International journal of hospitality management
210
International journal of internet marketing and advertising : IJIMA
135
The journal of product & brand management
123
The journal of services marketing
120
Cogent business & management
105
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
The journal of brand management : an international journal
101
Psychology & marketing
96
Journal of the Academy of Marketing Science
93
International journal of contemporary hospitality management
92
Journal of hospitality marketing & management
92
Journal of marketing communications
90
Journal of travel and tourism marketing
87
Asia Pacific journal of marketing and logistics
85
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
82
International journal of advertising : the review of marketing communications
81
Journal of retailing
81
Journal of promotion management : innovations in planning and applied research
79
Journal of strategic marketing
78
Journal of marketing
76
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
74
International journal of electronic marketing and retailing : IJEMR
74
Journal of internet commerce
72
The service industries journal
71
Tourism management : research, policies, practice
68
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
65
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
64
The international review of retail, distribution and consumer research
63
European journal of marketing : EJM
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Industrial marketing management : the international journal for industrial and high-tech firms
61
Journal of service management
57
Management science : journal of the Institute for Operations Research and the Management Sciences
56
International journal of retail & distribution management
55
International journal of consumer studies
54
Services marketing quarterly
53
Journal of service research : JSR
52
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ECONIS (ZBW)
65
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1
Low-literate customer experience : an empirical exploration
Mishra, Anubhav A.
;
Verma, Megha
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10014469193
Saved in:
2
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
3
Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
Saved in:
4
Luxury customer's motivations to adopt gamification
Jain, Sheetal
;
Mishra, Sita
;
Saxena, Garima
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 156-170
Persistent link: https://www.econbiz.de/10014253344
Saved in:
5
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
6
Decoding consumers' CSR scepticism : service recovery experience perspective
Kushwah, Mihir Kumar
;
Srivastava, Himanshu Shekhar
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10014312974
Saved in:
7
Creating brand love for payment apps through emotions
Kumar, Sushant
;
Prashar, Sanjeev
;
Shah, Arunima
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 279-292
Persistent link: https://www.econbiz.de/10014312975
Saved in:
8
Consumer discrimination in service recovery situations
Rohden, Simoni F.
;
Santos, Cristiane Pizzutti dos
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014312978
Saved in:
9
Channel integration in grocery retailers via mobile applications
Yen, Yung-Shen
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 427-441
Persistent link: https://www.econbiz.de/10014313029
Saved in:
10
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
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