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~isPartOf:"Marketing intelligence & planning"
~subject:"Brand attitude"
~subject:"Direktmarketing"
~subject:"Marketing management"
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Brand attitude
Direktmarketing
Marketing management
Internet marketing
47
Online-Marketing
45
Social Web
32
Social web
32
Consumer behaviour
25
Konsumentenverhalten
25
Beziehungsmarketing
17
Brand management
17
Markenführung
17
Relationship marketing
17
Brand image
12
Markenimage
12
Social media
11
Advertising effects
10
Werbewirkung
10
Brand
9
Markenartikel
9
E-commerce
8
Electronic Commerce
8
Marketingmanagement
8
Advertising
6
Internet
6
Online retailing
6
Online-Handel
6
Werbung
6
Customer integration
5
Kundenintegration
5
Website
4
B-to-B-Marketing
3
Bibliometrics
3
Bibliometrie
3
Business-to-business marketing
3
Customer satisfaction
3
Distribution channel
3
Facebook
3
Influencer marketing
3
Kundenzufriedenheit
3
Lieferantenmanagement
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11
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Bal, Anjali
1
Casidy, Riza
1
Chauhan, Abhishek
1
Darlin Apasrawirote
1
Deans, Kenneth R.
1
Driesener, Carl Barrie
1
Eshghi, Abdolreza
1
Gaur, Sanjaya Singh
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Habibi, Fatemeh
1
Halvorson, Wade
1
Huhman, Bruce A.
1
Johnson, Michael
1
Kim, Taeyeon
1
Kritcha Yawised
1
Li, Bin
1
Limbu, Yam B.
1
Maplestone, Vanya Louise
1
Paisarn Muneesawang
1
Parent, Michael
1
Pitt, Leyland F.
1
Qi, Zhou
1
Read, Glenna L.
1
Sarkar, Abhigyan
1
Sarkar, Juhi Gahlot
1
Tsiotsou, Rodoula H.
1
Valos, Michael John
1
Vashisht, Devika
1
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1
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Marketing intelligence & planning
Journal of business research : JBR
31
International journal of internet marketing and advertising : IJIMA
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
Industrial marketing management : the international journal for industrial and high-tech firms
18
SpringerLink / Bücher
17
Springer eBook Collection
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
Journal of strategic marketing
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of marketing communications
11
The journal of business & industrial marketing
11
Journal of the Academy of Marketing Science
10
Journal of internet commerce
9
Journal of marketing management : MM
9
European research studies
8
Health marketing quarterly
7
International journal of advertising : the review of marketing communications
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Premier reference source
7
Contemporary research in e-branding
6
Handbook of research on effective advertising strategies in the social media age
6
Journal of advertising research
6
Journal of marketing
6
Journal of promotion management : JPM
6
Journal of promotion management : innovations in planning and applied research
6
Journal of retailing and consumer services
6
Young consumers : insight and ideas for responsible marketers
6
Business horizons
5
International journal of business information systems : IJBIS
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
5
Journal of marketing education : JME
5
Leitfaden Online-Marketing ; [Bd. 1]
5
Marketing i menedžment innovacij : m&mi
5
Research
5
Developing digital marketing : relationship perspectives
4
Digitale Kommunikation
4
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ECONIS (ZBW)
11
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1
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10
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11
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date (oldest first)
1
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
2
Influencers' smiles work regardless of product and message
Kim, Taeyeon
;
Read, Glenna L.
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 425-440
Persistent link: https://www.econbiz.de/10013393439
Saved in:
3
Digital marketing capability : the mystery of business capabilities
Darlin Apasrawirote
;
Kritcha Yawised
;
Paisarn Muneesawang
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 477-496
Persistent link: https://www.econbiz.de/10013393452
Saved in:
4
Impact of online advertising on adolescent's brand attitudes
Eshghi, Abdolreza
;
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 706-723
Persistent link: https://www.econbiz.de/10011797790
Saved in:
5
Effect of game-interactivity and congruence on presence and brand attitude
Vashisht, Devika
;
Chauhan, Abhishek
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 789-804
Persistent link: https://www.econbiz.de/10011797979
Saved in:
6
Exploring the integration of social media within integrated marketing communication frameworks : perspectives of services marketers
Valos, Michael John
;
Habibi, Fatemeh
;
Casidy, Riza
; …
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10011459169
Saved in:
7
Content and compliance of pharmaceutical social media marketing
Huhman, Bruce A.
;
Limbu, Yam B.
- In:
Marketing intelligence & planning
34
(
2016
)
7
,
pp. 977-999
Persistent link: https://www.econbiz.de/10011623909
Saved in:
8
Critical success factors for B2B e-markets : a strategic fit perspective
Johnson, Michael
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 698-727
Persistent link: https://www.econbiz.de/10010226578
Saved in:
9
E-Marketing Ireland : cashing in on green dots
Halvorson, Wade
;
Bal, Anjali
;
Pitt, Leyland F.
;
Parent, …
- In:
Marketing intelligence & planning
30
(
2012
)
6
,
pp. 625-633
Persistent link: https://www.econbiz.de/10009671130
Saved in:
10
Understanding the effects of market orientation and e-marketing on service performance
Tsiotsou, Rodoula H.
;
Vlachopoulou, Maria
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10009156912
Saved in:
1
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