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~isPartOf:"Marketing intelligence & planning"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Online-Handel"
~subject:"Service quality"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Marktinformation"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Consumer Behaviour"
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Subject
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Brand image
Experiment
Online-Handel
Service quality
Viral marketing
Consumer behaviour
242
Konsumentenverhalten
241
Brand management
60
Markenführung
60
Markenimage
52
Beziehungsmarketing
51
Relationship marketing
51
Brand
29
Markenartikel
29
Internet marketing
25
Social Web
25
Social web
25
Online-Marketing
24
Advertising effects
23
Werbewirkung
23
Customer satisfaction
21
Einzelhandel
21
Kundenzufriedenheit
21
Retail trade
21
Dienstleistungsqualität
17
Environmental consciousness
17
Umweltbewusstsein
17
Online retailing
16
Emotion
13
Marketing management
13
Marketingmanagement
13
Advertising
12
Corporate Social Responsibility
12
Corporate social responsibility
12
Green marketing
12
India
12
Indien
12
Luxury goods
12
Luxusgüter
12
Öko-Marketing
12
Confidence
11
Purchase intention
11
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65
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Article
91
Type of publication (narrower categories)
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Article in journal
Article
Conference proceedings
Marktinformation
Non-commercial literature
Aufsatz in Zeitschrift
91
Language
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English
91
Author
All
Hollebeek, Linda D.
2
Kumar, Vikas
2
Leckie, Civilai
2
Merrilees, Bill
2
Phau, Ian
2
Abubakar, Abubakar Mohammed
1
Ahn, Jiseon
1
Aitken, Robert
1
Akasreku, Frank
1
Alwi, Sharifah
1
Amenuvor, Fortune Edem
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Aziz, Md. Nusrate
1
Baghi, Ilaria
1
Bakshi, Madhupa
1
Ballantine, Paul W.
1
Bang, Nguyen
1
Bapat, Dhananjay
1
Bartsch, Silke
1
Beverland, Michael
1
Bjelic, Marija
1
Blythe, Jim
1
Borzekowski, Dina
1
Brem, Alexander
1
Brennan, Ross
1
Cai, Rongjiang
1
Cambra-Fierro, Jesus
1
Chan, Fanny Fong Yee
1
Chan, Ricky Y. K.
1
Chan, Yolanda Y. Y.
1
Chauhan, Abhishek
1
Cheah, Isaac
1
Chen, Cheng-Hao Steve
1
Cheng, Yue
1
Coates, Nigel
1
Cordeiro, Rafaela Almeida
1
Currás-Péréz, Rafael
1
Dash, Satya Bhushan
1
Dias, Helison Bertoli Alves
1
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Published in...
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Marketing intelligence & planning
Journal of retailing and consumer services
790
Journal of business research : JBR
752
International journal of hospitality management
322
The journal of product & brand management
263
The journal of brand management : an international journal
221
Psychology & marketing
218
Asia Pacific journal of marketing and logistics
170
The journal of services marketing
144
Cogent business & management
142
Journal of travel and tourism marketing
135
International journal of contemporary hospitality management
130
European journal of marketing : EJM
125
International journal of consumer studies
125
Journal of hospitality marketing & management
125
Journal of marketing communications
123
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
117
International journal of internet marketing and advertising : IJIMA
117
Journal of internet commerce
115
International journal of electronic marketing and retailing : IJEMR
112
Journal of international consumer marketing
111
Tourism management : research, policies, practice
109
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
108
Journal of the Academy of Marketing Science
106
Management science : journal of the Institute for Operations Research and the Management Sciences
102
Journal of consumer research : JCR ; an interdisciplinary bimonthly
100
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
99
Journal of marketing
99
Journal of retailing
99
The service industries journal
98
Electronic commerce research
97
International journal of retail & distribution management
97
The international review of retail, distribution and consumer research
96
Journal of strategic marketing
95
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
93
Journal of marketing research : JMR
89
Marketing letters : a journal of research in marketing
89
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
88
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
85
Services marketing quarterly
84
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ECONIS (ZBW)
91
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1
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91
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1
Low-literate customer experience : an empirical exploration
Mishra, Anubhav A.
;
Verma, Megha
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10014469193
Saved in:
2
Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
Saved in:
3
Chinese cultural element in brand logo and purchase intention
Shi, Jiarong
;
Jiang, Zihao
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10014253345
Saved in:
4
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
5
Decoding consumers' CSR scepticism : service recovery experience perspective
Kushwah, Mihir Kumar
;
Srivastava, Himanshu Shekhar
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10014312974
Saved in:
6
Consumer discrimination in service recovery situations
Rohden, Simoni F.
;
Santos, Cristiane Pizzutti dos
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014312978
Saved in:
7
Post-purchase behaviour triggers in branded mobile shopping apps
Dobre, Costinel
;
Milovan, Anca-Maria
;
Preda, Gheorghe
; …
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 344-359
Persistent link: https://www.econbiz.de/10014313004
Saved in:
8
Channel integration in grocery retailers via mobile applications
Yen, Yung-Shen
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 427-441
Persistent link: https://www.econbiz.de/10014313029
Saved in:
9
Brand equity chain and brand equity measurement approaches
Oliveira, Marta Olivia Rovedder de
;
Heldt, Rodrigo
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 442-456
Persistent link: https://www.econbiz.de/10014313031
Saved in:
10
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
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