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~isPartOf:"Marketing intelligence & planning"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Service quality"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Marktinformation"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Consumer Behaviour"
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Subject
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Brand image
Experiment
Service quality
Viral marketing
Consumer behaviour
241
Konsumentenverhalten
241
Brand management
60
Markenführung
60
Markenimage
52
Beziehungsmarketing
51
Relationship marketing
51
Brand
29
Markenartikel
29
Internet marketing
25
Social Web
25
Social web
25
Online-Marketing
24
Advertising effects
23
Werbewirkung
23
Customer satisfaction
21
Einzelhandel
21
Kundenzufriedenheit
21
Retail trade
21
Dienstleistungsqualität
17
Environmental consciousness
17
Umweltbewusstsein
17
Online retailing
16
Online-Handel
16
Emotion
13
Marketing management
13
Marketingmanagement
13
Advertising
12
Corporate Social Responsibility
12
Corporate social responsibility
12
Green marketing
12
India
12
Indien
12
Luxury goods
12
Luxusgüter
12
Öko-Marketing
12
Confidence
11
Purchase intention
11
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Undetermined
60
Type of publication
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Article
82
Type of publication (narrower categories)
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Article in journal
Article
Conference proceedings
Marktinformation
Non-commercial literature
Aufsatz in Zeitschrift
82
Language
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English
82
Author
All
Hollebeek, Linda D.
2
Kumar, Vikas
2
Leckie, Civilai
2
Merrilees, Bill
2
Phau, Ian
2
Abubakar, Abubakar Mohammed
1
Aitken, Robert
1
Akasreku, Frank
1
Alwi, Sharifah
1
Amenuvor, Fortune Edem
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Aziz, Md. Nusrate
1
Baghi, Ilaria
1
Bakshi, Madhupa
1
Ballantine, Paul W.
1
Bang, Nguyen
1
Bapat, Dhananjay
1
Bartsch, Silke
1
Beverland, Michael
1
Bjelic, Marija
1
Borzekowski, Dina
1
Brem, Alexander
1
Brennan, Ross
1
Cai, Rongjiang
1
Cambra-Fierro, Jesus
1
Chan, Fanny Fong Yee
1
Chan, Ricky Y. K.
1
Chan, Yolanda Y. Y.
1
Chauhan, Abhishek
1
Cheah, Isaac
1
Chen, Cheng-Hao Steve
1
Cheng, Yue
1
Coates, Nigel
1
Cordeiro, Rafaela Almeida
1
Dash, Satya Bhushan
1
Dias, Helison Bertoli Alves
1
Dimitrovski, Darko
1
Dobele, Angela
1
Dobre, Costinel
1
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Published in...
All
Marketing intelligence & planning
Journal of business research : JBR
604
Journal of retailing and consumer services
542
International journal of hospitality management
309
The journal of product & brand management
257
The journal of brand management : an international journal
216
Psychology & marketing
186
The journal of services marketing
133
Asia Pacific journal of marketing and logistics
131
Journal of travel and tourism marketing
130
International journal of contemporary hospitality management
122
European journal of marketing : EJM
116
Journal of hospitality marketing & management
116
Journal of marketing communications
116
Cogent business & management
103
Journal of consumer research : JCR ; an interdisciplinary bimonthly
99
Tourism management : research, policies, practice
98
Journal of international consumer marketing
92
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
91
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
89
The service industries journal
87
International journal of consumer studies
86
Marketing letters : a journal of research in marketing
84
Journal of marketing
82
Services marketing quarterly
82
Journal of marketing research : JMR
81
Journal of the Academy of Marketing Science
81
International journal of internet marketing and advertising : IJIMA
79
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
77
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
76
Journal of strategic marketing
73
The journal of consumer marketing
73
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
72
Journal of global marketing
70
Journal of economic behavior & organization : JEBO
66
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
66
Journal of retailing
64
Management science : journal of the Institute for Operations Research and the Management Sciences
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
62
Journal of Islamic marketing
60
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ECONIS (ZBW)
82
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82
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1
Low-literate customer experience : an empirical exploration
Mishra, Anubhav A.
;
Verma, Megha
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10014469193
Saved in:
2
Uniqueness neglect on consumer resistance to AI
Mou, Yupeng
;
Xu, Tianjie
;
Hu, Yanghong
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 669-689
Persistent link: https://www.econbiz.de/10014332137
Saved in:
3
Minimizing the negative impact of brand deletion
Temprano-García, Víctor
;
Rodríguez-Escudero, Ana Isabel
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 690-706
Persistent link: https://www.econbiz.de/10014332138
Saved in:
4
Trust in word of voice communication : why consumers adhere to purchase recommendations made by smart voice assistants
Hernández Ortega, Blanca Isabel
;
Lucia-Palacios, Laura
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1093-1120
Persistent link: https://www.econbiz.de/10014428925
Saved in:
5
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
6
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
Saved in:
7
Fuel vehicles or new energy vehicles? : a study on the differentiation of vehicle consumer demand based on online reviews
Wang, Xiaoguang
;
Cheng, Yue
;
Lv, Tao
;
Cai, Rongjiang
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1236-1251
Persistent link: https://www.econbiz.de/10014428933
Saved in:
8
Chinese cultural element in brand logo and purchase intention
Shi, Jiarong
;
Jiang, Zihao
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10014253345
Saved in:
9
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
10
Decoding consumers' CSR scepticism : service recovery experience perspective
Kushwah, Mihir Kumar
;
Srivastava, Himanshu Shekhar
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10014312974
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