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~isPartOf:"Marketing intelligence & planning"
~subject:"Consumer behaviour"
~subject:"Marketing management"
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Search: subject_exact:"Internet marketing"
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Subject
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Consumer behaviour
Marketing management
Internet marketing
47
Online-Marketing
45
Social Web
32
Social web
32
Konsumentenverhalten
25
Beziehungsmarketing
17
Brand management
17
Markenführung
17
Relationship marketing
17
Brand image
12
Markenimage
12
Social media
11
Advertising effects
10
Werbewirkung
10
Brand
9
Markenartikel
9
E-commerce
8
Electronic Commerce
8
Marketingmanagement
8
Advertising
6
Internet
6
Online retailing
6
Online-Handel
6
Werbung
6
Customer integration
5
Kundenintegration
5
Website
4
B-to-B-Marketing
3
Bibliometrics
3
Bibliometrie
3
Brand attitude
3
Business-to-business marketing
3
Customer satisfaction
3
Distribution channel
3
Facebook
3
Influencer marketing
3
Kundenzufriedenheit
3
Lieferantenmanagement
3
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31
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31
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31
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English
32
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Ahmed, Riaz Uddin
1
Alwi, Sharifah
1
Bal, Anjali
1
Ballantine, Paul W.
1
Bartsch, Silke
1
Boateng, Henry
1
Bogoevska-Gavrilova, Irena
1
Casidy, Riza
1
Chauhan, Abhishek
1
Ciunova-Shuleska, Anita
1
D'Souza, Clare M.
1
Darlin Apasrawirote
1
Deans, Kenneth R.
1
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1
Esfidani, Mohammad Rahim
1
Eshghi, Abdolreza
1
Eugene Cheng-xi Aw
1
Fernando, Angeline Gautami
1
France, Cassandra
1
Gaur, Sanjaya Singh
1
Grace, Debra
1
Gvozdanovic, Igor
1
Göbel, Fabian
1
Habibi, Fatemeh
1
Halvorson, Wade
1
Hollebeek, Linda D.
1
Hsu, Li-Chun
1
Huhman, Bruce A.
1
Irigaray, Hélio Arthur Reis
1
Islam, Jamid Ul
1
Ismail, Shahril Azwan
1
Ji, Chunli
1
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1
Kaur, Simran
1
Kian Yeik Koay
1
Kim, Taeyeon
1
Kritcha Yawised
1
Kumar, Vikas
1
Li, Bin
1
Li, Kefang
1
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Published in...
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Marketing intelligence & planning
Journal of business research : JBR
208
Journal of retailing and consumer services
151
International journal of internet marketing and advertising : IJIMA
128
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
84
Journal of marketing communications
82
International journal of advertising : the review of marketing communications
77
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
Journal of internet commerce
58
Journal of promotion management : innovations in planning and applied research
56
International journal of hospitality management
52
International journal of electronic marketing and retailing : IJEMR
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
49
The journal of product & brand management
47
Cogent business & management
43
Electronic commerce research
37
Journal of advertising research
34
Journal of marketing
34
Journal of promotion management : JPM
33
Journal of strategic marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Information systems research : ISR
32
The journal of brand management : an international journal
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of marketing management : MM
30
Young consumers : insight and ideas for responsible marketers
30
International journal of advertising : the quarterly review of marketing communications
29
International journal of technology marketing : IJTMkt
29
Asia Pacific journal of marketing and logistics
28
Journal of electronic commerce research : JECR
28
Journal of management information systems : JMIS
28
Tourism management : research, policies, practice
28
International journal of consumer studies
27
International journal of contemporary hospitality management
27
Journal of the Academy of Marketing Science
27
Psychology & marketing
27
Technological forecasting & social change : an international journal
26
International journal of e-business research : an official publication of the Information Resources Management Association
25
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
24
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ECONIS (ZBW)
32
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1
Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
Saved in:
2
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
3
Channel integration in grocery retailers via mobile applications
Yen, Yung-Shen
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 427-441
Persistent link: https://www.econbiz.de/10014313029
Saved in:
4
How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay
;
Lim, Weng Marc
;
Kaur, Simran
;
Soh, Kimberly
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
Saved in:
5
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
6
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
7
Social media marketing, shoppers' store love and loyalty
Ahmed, Riaz Uddin
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 153-168
Persistent link: https://www.econbiz.de/10013172915
Saved in:
8
Influencers' smiles work regardless of product and message
Kim, Taeyeon
;
Read, Glenna L.
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 425-440
Persistent link: https://www.econbiz.de/10013393439
Saved in:
9
Digital marketing capability : the mystery of business capabilities
Darlin Apasrawirote
;
Kritcha Yawised
;
Paisarn Muneesawang
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 477-496
Persistent link: https://www.econbiz.de/10013393452
Saved in:
10
What drives liking different brand-related social media content?
Ciunova-Shuleska, Anita
;
Palamidovska-Sterjadovska, Nikolina
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 542-556
Persistent link: https://www.econbiz.de/10013393479
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