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~isPartOf:"Marketing intelligence & planning"
~subject:"Direktmarketing"
~subject:"Marketing management"
~subject:"Social media"
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Direktmarketing
Marketing management
Social media
Internet marketing
47
Online-Marketing
45
Social Web
32
Social web
32
Consumer behaviour
25
Konsumentenverhalten
25
Beziehungsmarketing
17
Brand management
17
Markenführung
17
Relationship marketing
17
Brand image
12
Markenimage
12
Advertising effects
10
Werbewirkung
10
Brand
9
Markenartikel
9
E-commerce
8
Electronic Commerce
8
Marketingmanagement
8
Advertising
6
Internet
6
Online retailing
6
Online-Handel
6
Werbung
6
Customer integration
5
Kundenintegration
5
Website
4
B-to-B-Marketing
3
Bibliometrics
3
Bibliometrie
3
Brand attitude
3
Business-to-business marketing
3
Customer satisfaction
3
Distribution channel
3
Facebook
3
Influencer marketing
3
Kundenzufriedenheit
3
Lieferantenmanagement
3
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English
17
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Bal, Anjali
1
Bartsch, Silke
1
Bogoevska-Gavrilova, Irena
1
Casidy, Riza
1
Ciunova-Shuleska, Anita
1
Darlin Apasrawirote
1
Deans, Kenneth R.
1
Dimitriadis, Sergios
1
Driesener, Carl Barrie
1
Esfidani, Mohammad Rahim
1
Gaur, Sanjaya Singh
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Grace, Debra
1
Göbel, Fabian
1
Habibi, Fatemeh
1
Halvorson, Wade
1
Hsu, Li-Chun
1
Huhman, Bruce A.
1
Johnson, Michael
1
Jones, Richard Gyrd
1
Kim, Taeyeon
1
Kritcha Yawised
1
Le Quynh Hoa
1
Limbu, Yam B.
1
Maplestone, Vanya Louise
1
Meyer, Anton
1
Moghaddam, Saeed Arablooye
1
Mrad, Mona
1
Nasr, Lina Issam
1
Paisarn Muneesawang
1
Palamidovska-Sterjadovska, Nikolina
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Phan Tan Luc
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1
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1
Read, Glenna L.
1
Shao, Wei
1
Tafesse, Wondwesen
1
Thu Hang Hoang
1
Tsimonis, Georgios
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Marketing intelligence & planning
Journal of business research : JBR
94
Industrial marketing management : the international journal for industrial and high-tech firms
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of retailing and consumer services
37
Business horizons
24
The journal of product & brand management
24
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Tourism management : research, policies, practice
23
International journal of internet marketing and advertising : IJIMA
22
Technological forecasting & social change : an international journal
22
Journal of the Academy of Marketing Science
18
SpringerLink / Bücher
17
The journal of business & industrial marketing
17
International journal of contemporary hospitality management
15
Journal of marketing communications
15
Journal of strategic marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Springer eBook Collection
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of hospitality management
12
Tourism management perspectives : TMP
12
European journal of marketing
11
The journal of brand management : an international journal
11
Asia Pacific journal of marketing and logistics
10
European journal of marketing : EJM
10
International journal of advertising : the review of marketing communications
10
Journal of electronic commerce research : JECR
10
Journal of marketing management : MM
10
The marketing review
10
Young consumers : insight and ideas for responsible marketers
10
International journal of sports marketing & sponsorship
9
Journal of business ethics : JOBE
9
Journal of fashion marketing and management
9
Journal of internet commerce
9
Tourism analysis : an interdisciplinary tourism & hospitality journal
9
Corporate communications : an international journal
8
Electronic commerce research
8
European management journal
8
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ECONIS (ZBW)
17
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17
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1
Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
Saved in:
2
Influencers' smiles work regardless of product and message
Kim, Taeyeon
;
Read, Glenna L.
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 425-440
Persistent link: https://www.econbiz.de/10013393439
Saved in:
3
Digital marketing capability : the mystery of business capabilities
Darlin Apasrawirote
;
Kritcha Yawised
;
Paisarn Muneesawang
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 477-496
Persistent link: https://www.econbiz.de/10013393452
Saved in:
4
What drives liking different brand-related social media content?
Ciunova-Shuleska, Anita
;
Palamidovska-Sterjadovska, Nikolina
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 542-556
Persistent link: https://www.econbiz.de/10013393479
Saved in:
5
Computer-generated influencers : the rise of digital personalities
Mrad, Mona
;
Ramadan, Zahy
;
Nasr, Lina Issam
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 589-603
Persistent link: https://www.econbiz.de/10013393501
Saved in:
6
Rise and fall of interactions with brand communities
Moghaddam, Saeed Arablooye
;
Esfidani, Mohammad Rahim
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 772-786
Persistent link: https://www.econbiz.de/10013393541
Saved in:
7
Customer brand co-creation on social media : a systematic review
Le Quynh Hoa
;
Phan Tan Luc
;
Thu Hang Hoang
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 1038-1053
Persistent link: https://www.econbiz.de/10013393642
Saved in:
8
Consumer responses to covert advertising in social media
Göbel, Fabian
;
Meyer, Anton
;
Ramaseshan, B.
;
Bartsch, Silke
- In:
Marketing intelligence & planning
35
(
2017
)
5
,
pp. 578-593
Persistent link: https://www.econbiz.de/10011774511
Saved in:
9
Exploring the integration of social media within integrated marketing communication frameworks : perspectives of services marketers
Valos, Michael John
;
Habibi, Fatemeh
;
Casidy, Riza
; …
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10011459169
Saved in:
10
Content and compliance of pharmaceutical social media marketing
Huhman, Bruce A.
;
Limbu, Yam B.
- In:
Marketing intelligence & planning
34
(
2016
)
7
,
pp. 977-999
Persistent link: https://www.econbiz.de/10011623909
Saved in:
1
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