//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing intelligence & planning"
~subject:"Markenführung"
~subject:"Tourism"
~subject:"Ursprungsregeln"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Designation of origin"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Tourism
Ursprungsregeln
Designation of origin
14
Herkunftsbezeichnung
14
Brand image
9
Markenimage
9
Brand management
8
Consumer behaviour
7
Konsumentenverhalten
7
Country image
3
Destination management
3
Destinationsmanagement
3
China
2
Consumer marketing
2
Corporate reputation
2
Country of origin
2
Firmenimage
2
International marketing
2
Internationales Marketing
2
Rules of origin
2
Tourism marketing
2
Tourismusmarketing
2
Africa
1
Afrika
1
Ambush marketing
1
Auslandsinvestition
1
Australia
1
Australian brands
1
Australien
1
Awareness
1
Bewertung
1
Big event
1
Brand attachment
1
Brand equity
1
Branding
1
Brands
1
Consumer affinity
1
Consumer behavior
1
Consumer ethnocentrism
1
Cooling
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Language
All
English
9
Author
All
Chaudhuri, Himadri Roy
1
Cheah, Isaac
1
Deb, Madhurima
1
Eid, Riyad
1
Gbadamosi, Ayantunji
1
Guang, Tian
1
Guercini, Simone
1
Gurău, Călin
1
Hakala, Ulla
1
Hamdy, Ahmed
1
Kantola, Satu-Päivi
1
Lemmetyinen, Arja
1
Lim, Chi Lo
1
Marandi, Ebi
1
Osei, Collins
1
Phau, Ian
1
Ranchhod, Ashok
1
Ranfagni, Silvia
1
Ryan, Jason
1
Shi, Tiebing
1
Silvanto, Sari
1
Tu, Zhiling
1
Zhang, Jian
1
more ...
less ...
Published in...
All
Marketing intelligence & planning
International marketing review
25
Journal of international consumer marketing
24
Journal of business research : JBR
23
Journal of travel and tourism marketing
21
Journal of global marketing
18
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
17
Tourism management : research, policies, practice
15
The journal of product & brand management
14
Tourism analysis : an interdisciplinary tourism & hospitality journal
13
Asia Pacific journal of marketing and logistics
12
The journal of brand management : an international journal
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Journal of international marketing
10
Journal of retailing and consumer services
10
Journal of vacation marketing : an international journal
9
Tourism management perspectives : TMP
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of vacation marketing
8
Journal of destination marketing & management
6
Tourism and hospitality research : THR
6
Australasian marketing journal
5
Corporate reputation review : an international journal
5
Journal of euromarketing
5
Journal of promotion management : JPM
5
Business history
4
International journal of business and globalisation : IJBG
4
International journal of consumer studies
4
International journal of emerging markets
4
Journal for global business advancement : JGBA
4
Journal of Islamic marketing
4
Journal of fashion marketing and management
4
Journal of hospitality and tourism insights
4
Journal of hospitality marketing & management
4
Journal of strategic marketing
4
The journal of consumer marketing
4
Tourism review
4
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
3
Brand management in emerging markets : theories and practice
3
Central European business review : CEBR
3
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Does destination gender matter for destination brand attachment and brand love? : the moderating role of destination involvement
Hamdy, Ahmed
;
Zhang, Jian
;
Eid, Riyad
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 120-148
Persistent link: https://www.econbiz.de/10014469243
Saved in:
2
Affective factors influencing responses to international brand alliances
Shi, Tiebing
;
Guang, Tian
;
Tu, Zhiling
;
Lim, Chi Lo
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 656-670
Persistent link: https://www.econbiz.de/10013393510
Saved in:
3
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
Saved in:
4
Impact of firm's reputation and ethnocentrism on attitude towards foreign products
Deb, Madhurima
;
Chaudhuri, Himadri Roy
- In:
Marketing intelligence & planning
32
(
2014
)
5
,
pp. 646-664
Persistent link: https://www.econbiz.de/10010406668
Saved in:
5
Country image as a nation-branding tool
Hakala, Ulla
;
Lemmetyinen, Arja
;
Kantola, Satu-Päivi
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 538-556
Persistent link: https://www.econbiz.de/10010127908
Saved in:
6
Integrating country-of-origin image and brand image in corporate rebranding : the case of China
Guercini, Simone
;
Ranfagni, Silvia
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 508-521
Persistent link: https://www.econbiz.de/10010127913
Saved in:
7
A brand for all the nations : the development of the world heritage brand in emerging markets
Ryan, Jason
;
Silvanto, Sari
- In:
Marketing intelligence & planning
29
(
2011
)
3
,
pp. 305-318
Persistent link: https://www.econbiz.de/10009156881
Saved in:
8
Re-branding Africa
Osei, Collins
;
Gbadamosi, Ayantunji
- In:
Marketing intelligence & planning
29
(
2011
)
3
,
pp. 284-304
Persistent link: https://www.econbiz.de/10009156885
Saved in:
9
Brand names and global positioning
Ranchhod, Ashok
;
Gurău, Călin
;
Marandi, Ebi
- In:
Marketing intelligence & planning
29
(
2011
)
4
,
pp. 353-365
Persistent link: https://www.econbiz.de/10009384864
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->