//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing intelligence & planning"
~subject:"Marketing"
~subject:"Relationship marketing"
~subject:"Werbepsychologie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Werbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing
Relationship marketing
Werbepsychologie
Internet marketing
46
Online-Marketing
45
Consumer behaviour
41
Konsumentenverhalten
41
Social Web
33
Social web
33
Brand management
25
Markenführung
25
Advertising effects
23
Werbewirkung
23
Beziehungsmarketing
21
Brand image
17
Markenimage
17
Advertising
16
Werbung
15
International marketing
14
Internationales Marketing
14
Marketing management
13
Marketingmanagement
13
Social media
11
Brand
10
Markenartikel
10
Celebrity endorsement
7
Celebrity-Werbung
7
E-commerce
7
Electronic Commerce
7
Fernsehwerbung
7
Online retailing
7
Online-Handel
7
Television advertising
7
Customer integration
5
Internet
5
Kundenintegration
5
Bibliometrics
4
Bibliometrie
4
Children
4
China
4
Dienstleistungsqualität
4
Kinder
4
more ...
less ...
Online availability
All
Undetermined
21
Type of publication
All
Article
25
Type of publication (narrower categories)
All
Article in journal
25
Aufsatz in Zeitschrift
25
Language
All
English
25
Author
All
Ahmed, Riaz Uddin
1
Albaum, Gerald S.
1
Boukis, Achilleas
1
Brito, Eliane Pereira Zamith
1
Casidy, Riza
1
Cawsey, Timothy
1
Chan, Peter Shiu-fai
1
Cooper, Tony
1
Dobele, Angela
1
Driesener, Carl Barrie
1
Esfidani, Mohammad Rahim
1
Eugene Cheng-xi Aw
1
Fernando, Angeline Gautami
1
France, Cassandra
1
Gaur, Sanjaya Singh
1
Goi, Chai Lee
1
Habibi, Fatemeh
1
Hsu, Li-Chun
1
Ji, Chunli
1
Kalam, Abul
1
Kalro, Arti
1
Kaminakis, Kostas
1
Kapulos, Alexandros
1
Kaur, Simran
1
Kevork, Eleni K.
1
Kian Yeik Koay
1
Kostopoulos, Ioannis
1
Kumar, Vikas
1
Le Quynh Hoa
1
Li, Kefang
1
Lim, Weng Marc
1
Madi, Aziz
1
Maplestone, Vanya Louise
1
McLean, Graeme J.
1
Merrilees, Bill
1
Meyer, Heather M.
1
Miller, Dale
1
Mitic, Miljana
1
Moghaddam, Saeed Arablooye
1
Mrad, Mona
1
more ...
less ...
Published in...
All
Marketing intelligence & planning
Journal of business research : JBR
102
SpringerLink / Bücher
63
Journal of retailing and consumer services
61
Psychology & marketing
61
Journal of advertising : official publication of the American Academy of Advertising
49
International journal of internet marketing and advertising : IJIMA
47
Industrial marketing management : the international journal for industrial and high-tech firms
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
Journal of advertising research
31
International journal of advertising : the quarterly review of marketing communications
26
Springer eBook Collection
26
The journal of product & brand management
26
International journal of electronic marketing and retailing : IJEMR
24
Journal of marketing communications
24
Journal of promotion management : innovations in planning and applied research
24
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
23
Journal of international marketing
23
Asia Pacific journal of marketing and logistics
22
International journal of advertising : the review of marketing communications
22
International marketing review
22
Europäische Hochschulschriften / 5
21
Journal of marketing
19
Journal of the Academy of Marketing Science
19
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
18
Journal of internet commerce
18
Journal of strategic marketing
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
The journal of brand management : an international journal
17
Business horizons
16
European journal of marketing : EJM
16
Journal of marketing research : JMR
16
Marketing : ZFP ; journal of research and management
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Journal of marketing management : MM
15
Research
15
Cogent business & management
14
International journal of hospitality management
14
more ...
less ...
Source
All
ECONIS (ZBW)
25
Showing
1
-
10
of
25
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
Saved in:
2
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
3
Channel integration in grocery retailers via mobile applications
Yen, Yung-Shen
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 427-441
Persistent link: https://www.econbiz.de/10014313029
Saved in:
4
How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay
;
Lim, Weng Marc
;
Kaur, Simran
;
Soh, Kimberly
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
Saved in:
5
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
6
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
7
Social media marketing, shoppers' store love and loyalty
Ahmed, Riaz Uddin
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 153-168
Persistent link: https://www.econbiz.de/10013172915
Saved in:
8
Computer-generated influencers : the rise of digital personalities
Mrad, Mona
;
Ramadan, Zahy
;
Nasr, Lina Issam
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 589-603
Persistent link: https://www.econbiz.de/10013393501
Saved in:
9
Rise and fall of interactions with brand communities
Moghaddam, Saeed Arablooye
;
Esfidani, Mohammad Rahim
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 772-786
Persistent link: https://www.econbiz.de/10013393541
Saved in:
10
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->