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Consumer behaviour
126
Konsumentenverhalten
126
Brand management
103
Markenführung
103
Relationship marketing
98
Beziehungsmarketing
97
Marketing management
82
Marketingmanagement
82
Brand image
68
Markenimage
68
Internet marketing
38
Brand
37
Markenartikel
37
Online-Marketing
37
Social Web
32
Social web
32
Dienstleistungsqualität
29
Service quality
29
Marketing
28
Corporate Social Responsibility
26
Corporate social responsibility
26
Customer satisfaction
21
Kundenzufriedenheit
21
Lieferantenmanagement
21
Supplier relationship management
21
KMU
17
SME
17
Einzelhandel
16
Retail trade
16
USA
15
United States
15
Advertising effects
14
Customer integration
14
Firm performance
14
Kundenintegration
14
Unternehmenserfolg
14
Werbewirkung
14
B-to-B-Marketing
13
Bibliometrics
13
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13
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164
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2
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413
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12
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336
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336
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7
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7
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English
339
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86
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Phau, Ian
9
Ardley, Barry
4
Rod, Michel
4
Simkin, Lyndon
4
Toften, Kjell
4
Amenuvor, Fortune Edem
3
Ashill, Nicholas J.
3
Bang, Nguyen
3
Brennan, Ross
3
Casidy, Riza
3
Grace, Debra
3
Kumar, Prashant
3
Leckie, Civilai
3
Luce, Fernando Bins
3
Melewar, T. C.
3
Mysen, Tore
3
Oliveira, Marta Olivia Rovedder de
3
Omar, Maktoba
3
Ratten, Vanessa
3
Shimul, Anwar Sadat
3
Singh, Ramendra
3
Sophonthummapharn, Kittipong
3
Svensson, Göran
3
Uncles, Mark D.
3
Abratt, Russell
2
Akasreku, Frank
2
Antioco, Michael
2
Arli, Denni
2
Ashill, Nicholas Jeremy
2
Attia, Ashraf M.
2
Bartholmé, Roland H.
2
Benkenstein, Martin
2
Bloch, Brian
2
Boateng, Henry
2
Brady, Norman
2
Caemmerer, Barbara
2
Cheah, Isaac
2
Chikweche, Tendai
2
Custance, Paul
2
Daghfous, Abdelkader
2
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Marketing intelligence & planning
People management : the magazine for professionals in personnel, training and development
10,302
Management science : journal of the Institute for Operations Research and the Management Sciences
9,884
SpringerLink / Bücher
8,973
Management Science
7,614
Energy conversion and management : ECM
6,139
Arbeit und Arbeitsrecht : AuA ; die Zeitschrift für das Personal-Management
6,078
Tourism management : research, policies, practice
5,804
Pulp and paper : the production and management journal of the North American pulp and paper industry
5,787
Management accounting
5,514
PM network : the professional magazine of the Project Management Institute
5,493
Modern materials handling : productivity solutions for manufacturing, warehousing & distribution ; official publication of Materials Handling & Management Society
5,487
HRMagazine : on human resource management
5,474
MPRA Paper
5,016
Personal : Zeitschrift für Human Resource Management
4,926
Paper film foil converter : a production and management magazine
4,832
Industrial marketing management : the international journal for industrial and high-tech firms
4,788
Bm : Bank und Markt ; Zeitschrift für Retailbanking
4,621
Management today
4,534
Journal of business research : JBR
4,350
Leisure management
4,350
ULB Institutional Repository
4,246
The international journal of human resource management
4,052
European journal of operational research : EJOR
4,003
Sales & marketing management
3,981
International journal of production research
3,862
Operations research, Management science : OR MS ; the international literature digest
3,831
International journal of technology management : IJTM
3,798
NBER working paper series
3,780
Research policy : policy, management and economic studies of science, technology and innovation
3,741
Springer eBook Collection
3,713
International journal of production economics
3,710
Omega : the international journal of management science
3,702
Technovation : the international journal of technological innovation, entrepreneurship and technology management
3,640
Agricultural Water Management
3,616
Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
3,506
Academy of Management journal : AMJ
3,441
Other publications TiSEM
3,431
International journal of project management : the journal of The International Project Management Association
3,425
Management decision : MD
3,403
Journal of business ethics : JOBE
3,392
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ECONIS (ZBW)
339
OLC EcoSci
84
USB Cologne (EcoSocSci)
2
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81
Performance and the service encounter: An exploration of narrative expectations and relationship
management
in the outdoor leisure market
Varley, Peter
;
Crowther, Geoff
- In:
Marketing intelligence & planning
16
(
1998
)
5
,
pp. 311-317
Persistent link: https://www.econbiz.de/10006992094
Saved in:
82
Case study - The leveraging of brand equities to create a category champion: Nestle's
management
of Crosse & Blackwell
Laverick, Stuart
- In:
Marketing intelligence & planning
16
(
1998
)
4
,
pp. 241-248
Persistent link: https://www.econbiz.de/10006992103
Saved in:
83
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
84
The "glasshouse effect": Women in marketing
management
Maclaran, Pauline
;
Stevens, Lorna
;
Catterall, Miriam
- In:
Marketing intelligence & planning
15
(
1997
)
6-7
,
pp. 309-317
Persistent link: https://www.econbiz.de/10006995733
Saved in:
85
Making marketing work at Bradford
Management
Centre
Uncles, Mark D.
(
contributor
)
- In:
Marketing intelligence & planning
14,1
(
1996
)
Persistent link: https://www.econbiz.de/10004332232
Saved in:
86
Brand
management
Uncles, Mark D.
(
contributor
)
- In:
Marketing intelligence & planning
14,7
(
1996
)
Persistent link: https://www.econbiz.de/10004332239
Saved in:
87
Re-thinking brand
management
: The role of "brand chartering"
Macrae, Chris
;
Uncles, Mark D.
- In:
Marketing intelligence & planning
14
(
1996
)
7
,
pp. 46-55
Persistent link: https://www.econbiz.de/10007002649
Saved in:
88
The death of brand deference: Can brand
management
stop the rot?
Knox, Simon
- In:
Marketing intelligence & planning
14
(
1996
)
7
,
pp. 35-39
Persistent link: https://www.econbiz.de/10007002651
Saved in:
89
Decoding consumers' CSR scepticism : service recovery experience perspective
Kushwah, Mihir Kumar
;
Srivastava, Himanshu Shekhar
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10014312974
Saved in:
90
Mergers and acquisitions success : examining customer loyalty
Álvarez-González, Paula
;
Otero-Neira, Carmen
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 48-61
Persistent link: https://www.econbiz.de/10013532107
Saved in:
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