Mergers and acquisitions success : examining customer loyalty
Paula Álvarez-González and Carmen Otero-Neira
| Year of publication: |
2023
|
|---|---|
| Authors: | Álvarez-González, Paula ; Otero-Neira, Carmen |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 41.2023, 1, p. 48-61
|
| Subject: | Customer loyalty | Marketing integration | Mergers and acquisitions | PLS-SEM | Übernahme | Takeover | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-02-2022-0074 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013532107