//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing intelligence & planning"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"facebook"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Web
5
Social web
5
Brand management
4
Facebook
4
Markenführung
4
Brand image
3
Customer integration
3
Internet marketing
3
Kundenintegration
3
Markenimage
3
Online-Marketing
3
Brand
2
Brand meaning
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenartikel
2
Social media
2
Advertising effects
1
Audience response
1
Beziehungsmarketing
1
Brand co-creation
1
Brand governance
1
Brand page
1
Brand posts
1
Brandscapes
1
Cluster analysis
1
Clusteranalyse
1
Co-creation
1
Content strategy
1
Facebook, Inc.
1
Luxury goods
1
Luxusgüter
1
Market segmentation
1
Marktsegmentierung
1
Meinung
1
Motivation
1
Opinion
1
Relationship marketing
1
Segmentation
1
USA
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Grace, Debra
2
Shao, Wei
2
Brito, Eliane Pereira Zamith
1
Jin, Seung-A Annie
1
Jones, Richard Gyrd
1
Rosenthal, Benjamin
1
Ross, Mitchell
1
Tafesse, Wondwesen
1
more ...
less ...
Published in...
All
Marketing intelligence & planning
International journal of internet marketing and advertising : IJIMA
23
Journal of business research : JBR
20
Online Information Review
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Journal of Research in Interactive Marketing
11
Journal of retailing and consumer services
11
MPRA Paper
11
Strategic Direction
11
Business Horizons
9
Journal of promotion management : innovations in planning and applied research
9
CESifo working papers
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International Journal of Public Administration in the Digital Age (IJPADA)
8
International journal of business information systems : IJBIS
8
International journal of hospitality management
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of marketing communications
8
Management Dynamics in the Knowledge Economy Journal
8
The journal of product & brand management
8
Business horizons
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of sport management and marketing : IJSMM
7
Journal of Product & Brand Management
7
Journal of promotion management : JPM
7
EERI Research Paper Series
6
International journal of electronic marketing and retailing : IJEMR
6
International journal of technology marketing : IJTMkt
6
Telecommunications policy : the international journal of digital economy, data sciences and new media
6
CESifo Working Paper
5
Cogent Business & Management
5
Cogent business & management
5
International Journal of E-Politics (IJEP)
5
International Journal of Virtual Communities and Social Networking (IJVCSN)
5
Journal of hospitality marketing & management
5
Marketing Intelligence & Planning
5
Proceedings of International Academic Conferences
5
Corporate Communications: An International Journal
4
Corporate communications : an international journal
4
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
4
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The brand meaning co-creation process on
Facebook
Rosenthal, Benjamin
;
Brito, Eliane Pereira Zamith
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 923-936
Persistent link: https://www.econbiz.de/10011798109
Saved in:
2
The potential of social media for luxury brand management
Jin, Seung-A Annie
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 687-699
Persistent link: https://www.econbiz.de/10009671118
Saved in:
3
Brandscapes : contrasting corporate-generated versus consumer-generated media in the creation of brand meaning
Shao, Wei
;
Jones, Richard Gyrd
;
Grace, Debra
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 414-443
Persistent link: https://www.econbiz.de/10011298759
Saved in:
4
Content strategies and audience response on
Facebook
brand pages
Tafesse, Wondwesen
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 927-943
Persistent link: https://www.econbiz.de/10011447746
Saved in:
5
Developing a motivation-based segmentation typology of
Facebook
users
Shao, Wei
;
Ross, Mitchell
;
Grace, Debra
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 1071-1086
Persistent link: https://www.econbiz.de/10011447956
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->