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~isPartOf:"Marketing intelligence & planning"
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Subject
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Consumer behaviour
147
Konsumentenverhalten
147
Brand management
103
Markenführung
103
Relationship marketing
99
Beziehungsmarketing
97
Marketing management
82
Marketingmanagement
82
Brand image
72
Markenimage
72
Internet marketing
47
Marketing
46
Online-Marketing
45
Social Web
40
Social web
40
Brand
37
Markenartikel
37
Dienstleistungsqualität
27
Service quality
27
Customer satisfaction
23
Kundenzufriedenheit
23
Lieferantenmanagement
21
Supplier relationship management
21
Einzelhandel
20
Retail trade
20
Advertising effects
17
Bibliometrics
17
Bibliometrie
17
KMU
17
SME
17
Werbewirkung
17
B-to-B-Marketing
16
Business-to-business marketing
16
E-commerce
16
USA
16
United States
16
Customer integration
15
Electronic Commerce
15
Kundenintegration
15
Confidence
14
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Undetermined
170
Free
1
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Article
355
Book / Working Paper
14
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Article in journal
366
Aufsatz in Zeitschrift
366
Case study
11
Collection of articles of several authors
11
Fallstudie
11
Sammelwerk
11
Festschrift
4
Systematic review
1
Übersichtsarbeit
1
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English
369
Author
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Brennan, Ross
5
Phau, Ian
5
Grace, Debra
4
Ardley, Barry
3
Bang, Nguyen
3
Hollebeek, Linda D.
3
Kumar, Prashant
3
Leckie, Civilai
3
Luce, Fernando Bins
3
Madichie, Nnamdi O.
3
Mysen, Tore
3
Oliveira, Marta Olivia Rovedder de
3
Rundle-Thiele, Sharyn
3
Simkin, Lyndon
3
Singh, Ramendra
3
Svensson, Göran
3
Amenuvor, Fortune Edem
2
Boateng, Henry
2
Brown, Stephen
2
Caemmerer, Barbara
2
Casidy, Riza
2
Chikweche, Tendai
2
Chong, Woon Kian
2
Coates, Nigel
2
Das, Gopal
2
Das, Kallol
2
Deb, Madhurima
2
Dobele, Angela
2
Fearne, Andrew P.
2
Fernando, Angeline Gautami
2
Gabrielli, Veronica
2
Guercini, Simone
2
Gupta, Agam
2
Hammervoll, Trond
2
Harker, Michael
2
Hudson, Simon
2
Jebarajakirthy, Charles
2
Johnson, Michael
2
Khare, Arpita
2
Kubacki, Krzysztof
2
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Published in...
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Marketing intelligence & planning
Journal of business research : JBR
2,409
SpringerLink / Bücher
1,673
Industrial marketing management : the international journal for industrial and high-tech firms
1,606
Journal of retailing and consumer services
1,281
International journal of production economics
691
The journal of brand management : an international journal
637
International journal of hospitality management
611
The journal of business & industrial marketing
607
Tourism management : research, policies, practice
586
Journal of the Academy of Marketing Science
567
European journal of operational research : EJOR
542
International journal of production research
535
European journal of marketing : EJM
533
Journal of marketing
529
Journal of marketing management : MM
526
Journal of strategic marketing
517
Springer eBook Collection
516
Journal of travel and tourism marketing
502
Management science : journal of the Institute for Operations Research and the Management Sciences
500
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
Psychology & marketing
445
The journal of product & brand management
444
Gabler Edition Wissenschaft
434
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
425
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Journal of marketing communications
372
The journal of services marketing
367
The service industries journal
366
Asia Pacific journal of marketing and logistics
356
Journal of advertising research
352
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
336
Journal of retailing
324
Springer eBook Collection / Business and Economics
314
Marketing letters : a journal of research in marketing
309
International journal of contemporary hospitality management
304
Cogent business & management
286
Journal of hospitality marketing & management
285
Management Science
274
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ECONIS (ZBW)
369
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369
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1
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
2
Channel integration in grocery retailers via mobile applications
Yen, Yung-Shen
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 427-441
Persistent link: https://www.econbiz.de/10014313029
Saved in:
3
Influencers' smiles work regardless of product and message
Kim, Taeyeon
;
Read, Glenna L.
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 425-440
Persistent link: https://www.econbiz.de/10013393439
Saved in:
4
Digital
marketing
capability : the mystery of business capabilities
Darlin Apasrawirote
;
Kritcha Yawised
;
Paisarn Muneesawang
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 477-496
Persistent link: https://www.econbiz.de/10013393452
Saved in:
5
How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay
;
Lim, Weng Marc
;
Kaur, Simran
;
Soh, Kimberly
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
Saved in:
6
Social media
marketing
for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
7
Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
Saved in:
8
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
9
Understanding destination evangelism : a social media viewpoint
Sharma, Purvendu
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 72-88
Persistent link: https://www.econbiz.de/10013172907
Saved in:
10
Virtual reality in digital
marketing
: research agenda based on bibliometric reflection
Zaki, Hafizah Omar
;
Fernandez, Dahlia
;
Omkar Dastane
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 505-524
Persistent link: https://www.econbiz.de/10014313040
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