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Product design
4
Produktgestaltung
4
Consumer behaviour
3
Konsumentenverhalten
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Purchase intention
2
Aesthetics
1
Customer satisfaction
1
Dienstleistungsmanagement
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Dienstleistungsqualität
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Emerging economies
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Environmental psychology
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India
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Indien
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Jugendliche
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New product development
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Packaging
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Packaging design
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Perception
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Pre-testing
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Product familiarity
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Produktentwicklung
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Project management
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Projektmanagement
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S.E.E.
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Schwellenländer
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Service management
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Service quality
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Services strategy
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Servicescape design
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Servicescape visual aesthetics
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Value
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Kumar, Deepak S.
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Mishra, Shashi Shekhar
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Nair, K. Unnikrishnan
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Purani, Keyoor
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Saji, K. B.
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Stanton, John Philip
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Suci, Afred
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Marketing intelligence & planning
International journal of production research
156
International journal of product development : IJPD
154
International journal of production economics
65
The journal of product innovation management : an international publication of the Product Development & Management Association
49
IEEE transactions on engineering management : EM
48
Management science : journal of the Institute for Operations Research and the Management Sciences
41
Beiträge zum Produkt-Marketing
36
International journal of product lifecycle management : IJPLM
35
Journal of business research : JBR
35
European journal of operational research : EJOR
31
Europäische Hochschulschriften / 5
27
Faculty & research / Insead : working paper series
27
Human factors and ergonomics in consumer product design : methods and techniques
27
International journal of industrial organization
26
Product experience
26
Psychology & marketing
22
Research policy : policy, management and economic studies of science, technology and innovation
22
SpringerLink / Bücher
22
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
22
Journal of retailing and consumer services
21
The journal of industrial economics
21
International journal of technology management : IJTM
20
Production and operations management : an international journal of the Production and Operations Management Society
20
Creativity and innovation management
19
Management Science
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of marketing
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
European journal of marketing : EJM
17
Human factors and ergonomics in consumer product design : uses and applications
17
International journal of productivity and quality management : IJPQM
17
Journal of fashion marketing and management
17
Technovation : the international journal of technological innovation, entrepreneurship and technology management
17
International journal of six sigma and competitive advantage : IJSSCA
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
16
California management review
15
Corporate creativity : developing an innovative organization
15
Design - Kosten und Nutzen : technisches Design in Forschung, Lehre und Praxis
15
Design for behaviour change : theories and practices of designing for change
15
Working papers / Harvard Business School, Division of Research
15
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1
Can whimsically cute packaging overcome young consumer product unfamiliarity?
Suci, Afred
;
Wang, Hui-Chih
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 574-592
Persistent link: https://www.econbiz.de/10014313060
Saved in:
2
How well designed is your servicescape?
Nair, K. Unnikrishnan
;
Kumar, Deepak S.
;
Purani, Keyoor
- In:
Marketing intelligence & planning
40
(
2022
)
3
,
pp. 388-407
Persistent link: https://www.econbiz.de/10013172970
Saved in:
3
The importance of aesthetics on customers' intentions to purchase smartphones
Toufani, Samrand
;
Stanton, John Philip
;
Chikweche, Tendai
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 316-338
Persistent link: https://www.econbiz.de/10011706980
Saved in:
4
The impact of institutional variables in new high-tech product development processes ; the moderating roles of perceived risk and project duration
Mishra, Shashi Shekhar
;
Saji, K. B.
- In:
Marketing intelligence & planning
31
(
2013
)
2
,
pp. 160-178
Persistent link: https://www.econbiz.de/10009751804
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