//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Marketing science"
~isPartOf:"Quantitative marketing and economics : QME"
~subject:"Advertising"
~subject:"Electronic Commerce"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet-Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Electronic Commerce
Internet marketing
61
Online-Marketing
61
Advertising effects
30
Werbewirkung
30
Werbung
29
Consumer behaviour
28
Konsumentenverhalten
28
Online retailing
15
Online-Handel
15
Social Web
14
Social web
14
E-commerce
13
Search engine
11
Suchmaschine
11
Viral marketing
11
Virales Marketing
11
Einzelhandel
8
Retail trade
8
Internet
7
Digital platform
6
Digitale Plattform
6
Feldforschung
6
Field research
6
Brand management
5
Experiment
5
Markenführung
5
Beziehungsmarketing
4
Brand
4
Brand image
4
Digital goods
4
Digitale Güter
4
Fernsehwerbung
4
Markenartikel
4
Markenimage
4
Personalization
4
Relationship marketing
4
Television advertising
4
advertising
4
more ...
less ...
Online availability
All
Undetermined
31
Free
1
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
39
Aufsatz in Zeitschrift
39
Conference paper
1
Konferenzbeitrag
1
Language
All
English
39
Author
All
Sahni, Navdeep S.
3
Long, Fei
2
Arora, Neeraj
1
Aurier, Philippe
1
Basuroy, Suman
1
Bonatti, Alessandro
1
Bradlow, Eric T.
1
Broz-Giroux, Anne
1
Chen, Hailiang
1
Chen, Jialie
1
Choi, W. Jason
1
Compiani, Giovanni
1
D'Annunzio, Anna
1
Dai, Weijia
1
Darley, William K.
1
Dekimpe, Marnik G.
1
Du, Rex Yuxing
1
Dukes, Anthony
1
Ellickson, Paul B.
1
George, Edward I.
1
Geyskens, Inge
1
Ghose, Anindya
1
Gielens, Katrijn
1
Goldfarb, Avi
1
Goldstein, Daniel G.
1
Gordon, Brett R.
1
Gretz, Richard T.
1
Hoban, Paul R.
1
Hodges, James
1
Ivaldi, Marc
1
Jerath, Kinshuk
1
Joo, Mingyu
1
Kalyanam, Kirthi
1
Kar, Wreetabrata
1
Kim, Hyunjin
1
Kordrostami, Elika
1
Lambrecht, Anja
1
Lewis, Gregory
1
Lewis, Randall
1
Lewis, Randall A.
1
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
Marketing science
Quantitative marketing and economics : QME
Journal of business research : JBR
75
International journal of advertising : the review of marketing communications
68
International journal of internet marketing and advertising : IJIMA
62
Journal of retailing and consumer services
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Journal of marketing communications
45
International journal of electronic marketing and retailing : IJEMR
39
Management science : journal of the Institute for Operations Research and the Management Sciences
38
Journal of promotion management : innovations in planning and applied research
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
International journal of advertising : the quarterly review of marketing communications
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of management information systems : JMIS
29
Information systems research : ISR
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Journal of internet commerce
26
Electronic commerce research
24
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Journal of advertising research
22
Journal of marketing research : JMR
21
International journal of hospitality management
19
Technological forecasting & social change : an international journal
19
International journal of business information systems : IJBIS
18
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
18
Journal of promotion management : JPM
18
European journal of operational research : EJOR
17
International journal of e-business research : an official publication of the Information Resources Management Association
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
International journal of electronic commerce : IJEC
15
International journal of technology marketing : IJTMkt
15
Journal of electronic commerce research : JECR
15
Journal of marketing
15
Cogent business & management
14
Electronic commerce research and applications
14
Journal of the Academy of Marketing Science
14
Psychology & marketing
14
Marketing intelligence & planning
13
Journal of current issues and research in advertising
12
more ...
less ...
Source
All
ECONIS (ZBW)
39
Showing
1
-
10
of
39
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Estimating marketing component effects : double machine learning from targeted digital promotions
Ellickson, Paul B.
;
Kar, Wreetabrata
;
Reeder, James C.
- In:
Marketing science
42
(
2023
)
4
,
pp. 704-728
Persistent link: https://www.econbiz.de/10014317639
Saved in:
2
Are consumers averse to sponsored messages? : the role of search advertising in information discovery
Sahni, Navdeep S.
;
Zhang, Y. Charles
- In:
Quantitative marketing and economics : QME
22
(
2024
)
1
,
pp. 63-114
Persistent link: https://www.econbiz.de/10014515873
Saved in:
3
Intermediaries in the online advertising market
D'Annunzio, Anna
;
Russo, Antonio
- In:
Marketing science
43
(
2024
)
1
,
pp. 33-53
Persistent link: https://www.econbiz.de/10014470098
Saved in:
4
Online search and optimal product rankings : an empirical framework
Compiani, Giovanni
;
Lewis, Gregory
;
Peng, Sida
;
Wang, …
- In:
Marketing science
43
(
2024
)
3
,
pp. 615-636
Persistent link: https://www.econbiz.de/10014529247
Saved in:
5
Platform manipulation in online retail marketplace with sponsored advertising
Long, Fei
;
Liu, Yunchuan
- In:
Marketing science
43
(
2024
)
2
,
pp. 317-345
Persistent link: https://www.econbiz.de/10014529212
Saved in:
6
Advertising as information for ranking e-commerce search listings
Yang, Joonhyuk
;
Sahni, Navdeep S.
;
Nair, Harikesh
;
Xiong, Xi
- In:
Marketing science
43
(
2024
)
2
,
pp. 360-377
Persistent link: https://www.econbiz.de/10014529217
Saved in:
7
What cookie-based advertising effectiveness fails to measure
Tian, Min
;
Hoban, Paul R.
;
Arora, Neeraj
- In:
Marketing science
43
(
2024
)
2
,
pp. 407-418
Persistent link: https://www.econbiz.de/10014529228
Saved in:
8
Movie fit uncertainty and interplay between traditional advertising and social media marketing
Yu, Yinan
;
Qiu, Liangfei
;
Chen, Hailiang
;
Yen, Benjamin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 429-448
Persistent link: https://www.econbiz.de/10014334060
Saved in:
9
Frontiers: which firms gain from digital advertising? : evidence from a field experiment
Dai, Weijia
;
Kim, Hyunjin
;
Luca, Michael
- In:
Marketing science
42
(
2023
)
3
,
pp. 429-439
Persistent link: https://www.econbiz.de/10014317393
Saved in:
10
Open and private exchanges in display advertising
Choi, W. Jason
;
Sayedi, Amin
- In:
Marketing science
42
(
2023
)
3
,
pp. 451-475
Persistent link: https://www.econbiz.de/10014317404
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->