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~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Quantitative marketing and economics : QME"
~subject:"Advertising"
~subject:"Brand image"
~subject:"Electronic Commerce"
~type:"article"
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Search: subject_exact:"Internet-Marketing"
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Advertising
Brand image
Electronic Commerce
Internet marketing
46
Online-Marketing
46
Advertising effects
21
Consumer behaviour
21
Konsumentenverhalten
21
Werbewirkung
21
Werbung
20
Social Web
11
Social web
11
Online retailing
9
Online-Handel
9
Viral marketing
9
Virales Marketing
9
Internet
7
E-commerce
6
Search engine
6
Suchmaschine
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Beziehungsmarketing
4
Brand management
4
Digital goods
4
Digitale Güter
4
Einzelhandel
4
Markenführung
4
Markenimage
4
Relationship marketing
4
Retail trade
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Advertising effectiveness
3
Brand
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Digital marketing
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Fernsehwerbung
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Markenartikel
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Marketing management
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Marketingmanagement
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Online advertising
3
Search advertising
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Television advertising
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27
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27
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27
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Sahni, Navdeep S.
2
Aurier, Philippe
1
Basuroy, Suman
1
Bonatti, Alessandro
1
Bradlow, Eric T.
1
Broz-Giroux, Anne
1
Chen, Hailiang
1
Chen, Jialie
1
Darley, William K.
1
Dekimpe, Marnik G.
1
Du, Rex Yuxing
1
George, Edward I.
1
Geyskens, Inge
1
Ghose, Anindya
1
Gielens, Katrijn
1
Goldfarb, Avi
1
Goldstein, Daniel G.
1
Gretz, Richard T.
1
Hodges, James
1
Ivaldi, Marc
1
Joo, Mingyu
1
Jung, Sang-Uk
1
Kalyanam, Kirthi
1
Ko, Dongwoo
1
Kordrostami, Elika
1
Lambrecht, Anja
1
Lewis, Randall
1
Lewis, Randall A.
1
Li, Hui
1
Lim, Jeen-su
1
Lin, Lifeng
1
Liu-Thompkins, Yuping
1
Lovett, Mitchell J.
1
Marek, Jonathan
1
Mayer, James Mark
1
McAteer, John
1
McNaught, Angela
1
Muller-Vibes, Catherine
1
Nguyen, Dan
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Paas, Leonard J.
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Marketing letters : a journal of research in marketing
Quantitative marketing and economics : QME
Journal of business research : JBR
115
International journal of internet marketing and advertising : IJIMA
88
Journal of retailing and consumer services
81
International journal of advertising : the review of marketing communications
75
Journal of marketing communications
56
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
52
Journal of promotion management : innovations in planning and applied research
47
International journal of electronic marketing and retailing : IJEMR
44
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
Management science : journal of the Institute for Operations Research and the Management Sciences
38
International journal of advertising : the quarterly review of marketing communications
34
Journal of internet commerce
33
The journal of product & brand management
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Journal of management information systems : JMIS
31
Information systems research : ISR
29
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Journal of advertising research
27
Cogent business & management
26
Electronic commerce research
26
Journal of promotion management : JPM
25
International journal of hospitality management
24
Journal of marketing research : JMR
23
The journal of brand management : an international journal
23
International journal of technology marketing : IJTMkt
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
22
Marketing intelligence & planning
21
Technological forecasting & social change : an international journal
21
Tourism management : research, policies, practice
21
Journal of electronic commerce research : JECR
20
International journal of business information systems : IJBIS
19
International journal of e-business research : an official publication of the Information Resources Management Association
19
Journal of marketing
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
International journal of electronic commerce : IJEC
18
Psychology & marketing
18
Asia Pacific journal of marketing and logistics
17
European journal of operational research : EJOR
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
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ECONIS (ZBW)
27
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1
Are consumers averse to sponsored messages? : the role of search advertising in information discovery
Sahni, Navdeep S.
;
Zhang, Y. Charles
- In:
Quantitative marketing and economics : QME
22
(
2024
)
1
,
pp. 63-114
Persistent link: https://www.econbiz.de/10014515873
Saved in:
2
Movie fit uncertainty and interplay between traditional advertising and social media marketing
Yu, Yinan
;
Qiu, Liangfei
;
Chen, Hailiang
;
Yen, Benjamin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 429-448
Persistent link: https://www.econbiz.de/10014334060
Saved in:
3
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
4
Coordinating supply-related scarcity appeals with online reviews
Kordrostami, Elika
;
Liu-Thompkins, Yuping
;
Rahmani, Vahid
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 471-484
Persistent link: https://www.econbiz.de/10013454584
Saved in:
5
Consumer reactions to female and male cosmetic surgery beauty in Asian advertisements
Tipgomut, Pornchanoke
;
Paas, Leonard J.
;
McNaught, Angela
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 441-454
Persistent link: https://www.econbiz.de/10012793429
Saved in:
6
Are e-books a different channel? : multichannel management of digital products
Li, Hui
- In:
Quantitative marketing and economics : QME
19
(
2021
)
2
,
pp. 179-225
Persistent link: https://www.econbiz.de/10012548958
Saved in:
7
Using technology to bring online convenience to offline shopping
Dekimpe, Marnik G.
;
Geyskens, Inge
;
Gielens, Katrijn
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 25-29
Persistent link: https://www.econbiz.de/10012229440
Saved in:
8
Can your advertising really buy earned impressions? : the effect of brand advertising on word of mouth
Lovett, Mitchell J.
;
Peres, Renana
;
Xu, Linli
- In:
Quantitative marketing and economics : QME
17
(
2019
)
3
,
pp. 215-255
Persistent link: https://www.econbiz.de/10012098687
Saved in:
9
Advertising and brand attitudes : evidence from 575 brands over five years
Du, Rex Yuxing
;
Joo, Mingyu
;
Wilbur, Kenneth C.
- In:
Quantitative marketing and economics : QME
17
(
2019
)
3
,
pp. 257-323
Persistent link: https://www.econbiz.de/10012098690
Saved in:
10
Firms' reactions to public information on business practices : the case of search advertising
Rao, Justin M.
;
Simonov, Andrey
- In:
Quantitative marketing and economics : QME
17
(
2019
)
2
,
pp. 105-134
Persistent link: https://www.econbiz.de/10012098699
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